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GREENWASHING'S RELATIONSHIP WITH MARKET REPUTATION AND CONSUMER DISCOUNT
(Univ Nove Julho, 2018-10-01)
Objective: The objective of this study was to analyze the relationship between perceived characteristics of greenwashing and brand reputation and consumer mistrust Method: A quantitative exploratory research was carried ...
Reputación interna de la Dirección Ambiental Regional BRUT de la CVC
(Universidad Católica de Pereira, 2018-01-27)
Resumen: La reputación corporativa es uno de los activos intangibles más relevantes en las organizaciones y una de sus variables determinantes es la reputación interna. Para el caso de este estudio, se analizó la reputación ...
What factors influence online brand trust: evidence from online tickets buyers in Malaysia
(Universidad de Talca, 2010)
Nivel de reputación de la marca UTP
(Universidad católica de pereira, 2015-06-10)
Esta investigación logra evidenciar el nivel de reputación de la marca UTP desde su implementación en el año 2012 en los decanos de cada facultad a partir de la teoría de las mediciones de David Aaker Mesuring Brand Equity ...
Sports mega-event sponsorship: the impact of FIFA reputation and World Cup image on sponsor brand equit
(Associação Nacional de Pós-Graduação e Pesquisa em AdministraçãoBrasilInstituto COPPEAD de AdministraçãoANPAD, 2021)
Influence of sudden incidents on the brand reputation of a firm and its reaction
(2017-10-30)
The automotive industry always has been crisis prone and with the most recent Volkswagen emission incident, this dissertation aims at understanding the effects of a crisis on the brand reputation of the affected firm, ...
Social media lovers in Colombia: the role of online brand communities in developing brand love
(Universidad EIAOtroEscuela de Ciencias Económicas y AdministrativasEnvigado (Antioquia, Colombia), 2013)
ABSTRACT: Considering the increasing popularity of Social Media Marketing, strategists have begun to explore the ability of Brand Communities to enhance consumers’ emotional bonds and develop, in turn, higher levels of ...
Ethos, image and organizational reputation in digital media: the Rede Globo's audiovisual discourse on YouTube
(Univ Malaga, Inst Investigacion Relaciones Publicas, 2021-01-01)
Society, countries, chaps and organizations are going through an atypical moment in history because of the Covid-19 pandemic, which highlights the need to strategically propose local, regional and planetary solutions for ...
Investigating the factors affecting utilitarian and Hedonic Shopping in Iran
(Universidad del Zulia, 2019)