Buscar
Mostrando ítems 1-10 de 1882
Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
Odotype, the olfactory identity of a brand
(Associacao Iberica de Sistemas e Tecnologias de Informacao, 2020-09-01)
Smell is one of the least used senses in advertising and/or marketing strategies. This study analyzes the conditions for the implementation of the odotype in the brand identity. A qualitative research approach and Grounded ...
Brand identity, brand community y brand community identity en relación al brand loyalty en un contexto de comunidades digitalesBrand identity, brand community, and brand community identity in relation to brand loyalty in a context of digital communities
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021)
Brand image co-creation and individual identity extension in online environments: a Facebook investigation
(2014-03-14)
In this thesis I investigate the extent to which companies can build a more communal environment out of their fan pages while also evaluating the corresponding brand value that may come from having such a communal environment. ...
Building the brand identity through aesthetics on social media: the Aesop case study
(2021-02-09)
The increased competition in the retail industry has forced brands to adapt. Quality as well as availability are no longer enough to attract customers and increase market share, due to the standardization of mass production ...