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Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
Designing Brand Identity
This book is the most comprehensive resource in the world about the brand identity process for brand builders. It helps you to be responsible for managing, measuring, critiquing, or designing a brand.
The relationship of self-congruity and attitude towards luxury brand
(Universidad del Zulia, 2019)
Estudo de mercado: identificação e análise de ideais de marca presentes na cultura da Tramontina S.A.
(Universidade do Vale do Rio dos Sinos, 2015)
This study aims to identify the existence of a brand ideal within the culture of Tramontina S.A. and analyse the coherence of the ideal according to the company’s practices. To do so, a qualitative kind of research with ...
Estudo de mercado: identificação e análise de ideais de marca presentes na cultura da Tramontina S.A.
(Universidade do Vale do Rio dos Sinos, 2015)
This study aims to identify the existence of a brand ideal within the culture of Tramontina S.A. and analyse the coherence of the ideal according to the company’s practices. To do so, a qualitative kind of research with ...
Identidade de marca: construindo um plano de branding para uma cervejaria artesanal
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2016-12-15)
The present experimental work is about a plan to create a craft beer brand, with enfasis on the branding process. Through the analysis of consuming habits, it seeks to elaborate an ideal plan, creating value along the ...
Branding emocional y su relación con el posicionamiento de marca. caso: Asociación Artesanal Conferib, Puyo provincia de Pastaza
(Escuela Superior Politécnica de Chimborazo, 2021-01-29)
In the present study, strategic emotional branding guidelines were designed to position a brand called WANYA at the CONFERIB Craft Association in Puyo city, generating an emotional graphic structure that represents its ...
Branding corporativo para mejorar el posicionamiento de marca del paradero turístico Nitiluisa de la parroquia Calpi, cantón Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-03-16)
This research work called: Corporate branding to improve the brand positioning of Nitiluisa whereabouts of Calpi parish, has as main objective to improve the level of positioning through the application of corporate branding, ...
La marca: un signo de identificación visual y auditivo sinérgico
(Facultad de Diseño y Comunicación. Universidad de Palermo, 2019)
Branding para el posicionamiento de la empresa Octalvid aluminio y vidrio en la ciudad de Pelileo, provincia de Tungurahua
(Escuela Superior Politécnica de Chimborazo, 2022-11-08)
This research aims to develop a branding plan for the positioning of the company OCTALVID ALUMINIO Y VIDRIO in the city of Pelileo. This research shows in a detailed way how to create a valuable brand as a corporate identity ...