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Understanding the dimensions of athlete brand authenticity
(Escuela de Educación Física de la Universidad de Costa Rica, 2021)
Gestión de branding para posicionar la marca Conagopare en la provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2022-12-19)
This research work aimed to develop a branding management plan by designing strategies to position the CONAGOPARE brand in the province of Chimborazo. The research was carried out under a quantitative and qualitative ...
Micro-learning Platforms Brand Awareness Using Socialmedia Marketing and Customer Brand Engagement
(International Association of Online Engineering (IAOE), 2021-09-06)
This study aims to analyse the impact of Social Media Marketing in Customer Brand Engagement and Brand Awareness micro-learning platforms. The sample consisted of 220 students from micro-learning platforms using social ...
Gestión de branding para posicionar la florícola Ireneflowers en la ciudad de Quito provincia de Pichincha
(Escuela Superior Politécnica de Chimborazo, 2022-03-24)
The objective of this research work was to manage branding for positioning the floriculture Ireneflowers in Quito city, of Pichincha province, where it was intended to determine the relationship between branding management ...
Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs.
The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers ...
Branding sensorial como estratégia de relacionamento da marca com o público: estudo de caso do Onix Day no festival Lollapalooza Brasil 2018
(Universidade Estadual Paulista (Unesp), 2019-11-20)
Com a Era Digital houve um aumento da concorrência entre as marcas e tornou-se
necessário que as organizações pensassem em formas de se diferenciar. Nesse
contexto, o branding sensorial ao explorar os cinco sentidos em ...
Branding corporativo para el posicionamiento de marca de la Asociación de Producción Artesanal Emprendedores Primicias ASOPROAPRIM de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-03-08)
The present study called "Corporate Branding for the positioning of the Association of Artisan Production Entrepreneurs PRIMICIAS ASOPROAPRIM located in Riobamba city" is aimed to design a branding system for the recognition ...
Gestión de branding turístico para el posicionamiento de la parroquia Pungalá, cantón Riobamba provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2022-05-27)
The present work of Curricular Integration had as objective to develop the branding of the Pungalá parish for the positioning in the tourist sector of Chimborazo, where the methodology of mixed quantitative-qualitative ...
Plan de branding para mejorar el posicionamiento de Pallet’s Bistro en el mercado de la ciudad de Quito sector Carcelén
(Escuela Superior Politécnica de Chimborazo, 2021-12-12)
The present study focused on developing a branding plan to improve the positioning of the Pallet's Bistro brand in the gastronomic market in Carcelén located in Quito city by structuring a correct brand identity through ...