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The falling in love with the brand: A study on automotive products
(Universidad del Zulia, 2019)
Understanding the dimensions of athlete brand authenticity
(Escuela de Educación Física de la Universidad de Costa Rica, 2021)
Plano de branding: Júlia Gomes Makeup Partner
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2016-12-28)
The present project aims to develop a structural and conceptual project with the purpose of building the brand “Júlia Gomes Makeup Partner”, a self-employed professional established in Cachoeira do Sul. It highlights ...
Human brands and their brand extensions: A reconceptualization and empirical examination of the predictive power of authenticity
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2021-05-01)
Human brands have proven their relevance in contemporary society and are
gaining academic relevance as well. The purpose of this dissertation is to explore
human branding research from a strategic brand management ...
Branding de destinos turísticos: um estudo a partir do “Saffron City Brand Criteria”
(BrasilUFRNPROGRAMA DE PÓS-GRADUAÇÃO EM TURISMO, 2018-04-17)
Competitiveness in the tourism sector encourages the destinations to develop strategies and
tools for their differentiation and favorable positioning. For this, one of the alternatives is the
incorporation of strategic ...
Gestión de branding turístico para el posicionamiento de la parroquia Pungalá, cantón Riobamba provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2022-05-27)
The present work of Curricular Integration had as objective to develop the branding of the Pungalá parish for the positioning in the tourist sector of Chimborazo, where the methodology of mixed quantitative-qualitative ...
The personal branding of the entrepreneur - a unique asset for a new venture: a study with young french entrepreneurs
(2017-12-06)
This research aims to identify the characteristics of an entrepreneur’s efficient personal branding strategy that is valuable for his/her company. It also tries to analyze the projected outcomes of the personal brand of ...
Generic-branded drug competition and the price for pharmaceuticals in procurement auctions
(2013-12-05)
This paper studies the effects of generic drug’s entry on bidding behavior of drug suppliers in procurement auctions for pharmaceuticals, and the consequences on procurer’s price paid for drugs. Using an unique data set ...
O branding do restaurante Camarões: a experiência gastronômica e os elementos de encantamento na relação de Natal/RN com a empresaThe branding of the Camarões restaurant: the gastronomic experience and the elements of enchantment in the relationship between Natal/RN and the company
(Universidade Federal do Rio Grande do NorteBrasilUFRNComunicação Social - Publicidade e PropagandaDepartamento de Comunicação Social, 2022)
The effect of brand heritage on consumer-brand relationshipsEfeito da herança da marca nos relacionamentos entre consumidores e marcas
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2018)