This paper applies the Fama-French three-factors model, augmented with Momentum and Liquidity factors, to analyze Art as an Investment. It also compares investing in Art to several other traditional and non-traditional ...

Purpose - Marketing strategies can be used to leverage business in the service sector, specifically in veterinary medicine; among other benefits, it can make a difference in satisfaction and consequent customer loyalty. ...

The Mix Marketing Plan is a basic management tool that uses any enterprise oriented to the market that pretends to be competitive. This work is summarized in the following chapters: The first chapter called Nature of ...

It is often said that having a unique product with many benefits and superior to the competition is useless as long as the consumer is unaware of its existence; hence communication strategies acquire a very important role ...

This paper is focused on the measurement of interest rate risk of nonfinancial firms. The measurement is the initial step in the risk management, which, in the context of financial risks, it is expected to lead to better ...

Microbial carotenoids have attracted rising interest from several industries as a sustainable alternative to substitute the synthetic ones. Traditionally, carotenoids available in the market are obtained by the chemical ...

The fabrication of mezcal from many species of Agave, is a cultural and economic activity that is developed in more 10 states of the Mexican Republic, The objective was to determine the modalities of mezcal production and ...