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Configura????es do grotesco no discurso visual da publicidade.
(Programa de P??s-Gradua????o em Comunica????o e Cultura Contempor??neas, 2007)
Evaluation of medicines advertising in medical journals
(Universidade de São Paulo (Faculdade de Ciências Farmacêuticas), 2009-06)
This work intended to analyze the advertising of medicines requiring medical prescription, divulged into three journals of the neurology and cardiology areas addressed to healthcare professionals. The analysis was based ...
Cartazes de cinema: da publicidade à coleção
(Universidade Tecnológica Federal do ParanáCuritibaDepartamento Acadêmico de Desenho Industrial, 2012-11-05)
Assuming that every cultural artifact has a life story that is particular to itself and whose biographical narrative is constructed by the active intervention of its users and consumers, this work sought to adress the paths ...
O music branding em colaboração com o audiovisual nas novas mídias
(Universidade Federal de Santa MariaCentro de Ciências Sociais e Humanas, 2015)
This study aims to contribute to the understanding of the use of sound resources in the media (focusing on advertisement and new commercial models of television and internet), based on the power of sound - especially with ...
Configurações do grotesco no discurso visual da publicidade.
(Programa de Pós-Graduação em Comunicação e Cultura Contemporâneas, 2007)
A presente dissertação tem como objetivo analisar as modalidades expressivas que o grotesco, como um motivo visual, assume na publicidade. Com o referencial teórico de base, o estudo tenta firmar o grotesco a partir de ...
Análise da plataforma de branding para o Mõssa Dermo Studio
(Universidade Tecnológica Federal do ParanáCuritibaBrasilTecnologia em Design GráficoUTFPR, 2017-11-28)
This work aims to contribute to the studies related to branding, visual identity and process of valuing the corporate image and brand recognition, presenting branding as a strategy for organizations that seek innovation ...
Análisis de la publicidad que rodea la actividad del cine en la sala de Royal Film de Jardín Plaza en el 2010
(Universidad Autónoma de OccidenteComunicación PublicitariaDepartamento de Publicidad y DiseñoFacultad de Comunicación y Ciencias Sociales, 2011)
Sistematización de la estructura organizacional y publicitaria del festival audiovisual de cortometrajes universitarios intravenosa de Cinecilina que direccione el desarrollo de una estrategia de comunicación en la región
(Universidad Autónoma de OccidenteComunicación PublicitariaDepartamento de Publicidad y DiseñoFacultad de Comunicación y Ciencias Sociales, 2011)
El efecto del Product Placement en el aumento del conocimiento de marcas de automóviles
(Universidad de LimaPE, 2021)
In a context in which consumers are overwhelmed with traditional advertising, there are more advertising alternatives that may even be more effective and accepted by consumers. One of them is the Product Placement (PPL), ...