Buscar
Mostrando ítems 1-10 de 290
El impacto del scam advertising social de Cannes Awards en la ética publicitariaThe impact of social scam advertising of Cannes Awards in advertising ethics
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
El impacto del scam advertising social de Cannes Awards en la ética publicitaria
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-08-15)
El presente artículo analiza las campañas sociales que se han valido de anuncios falsos (scam ads) con el propósito de ganar premios. Identificaremos si los premios de la industria publicitaria están fomentando una cultura ...
Gender role stereotypes as an ethical resource in the peruvian advertising discourse
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
The most renowned brands worldwide incorporate initiatives in their business approach that seek equality between genders in society. Nonetheless, brands in their advertising campaigns, gender remains stereotyped in the ...
Advertising of medical devices on the Internet
(Universidad del Zulia, 2020)
Self-regulation and sexist advertising: Opportunity for improvement for CONARAutorregulación y la publicidad sexista: Oportunidad de mejora para el CONAR
(Pontificia Universidad Católica del Perú, 2018)
Digital manipulation in the advertising photography: creativity and ethics: criatividade e éticaManipulación digital en la fotografía publicitaria: creatividad y ética: criatividade e éticaManipulação digital na fotografia publicitária: criatividade e ética
(Universidade Federal do Rio Grande do Sul, 2013)
Práticas publicitárias para o público infantil em um contexto digital
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2019-12)
Advertising is one of the main forms of communication between companies and people, it makes it possible for companies to demonstrate their services and products in an attractive way for their interested public to acquire ...
Los estereotipos de rol de género como recurso ético justificado por publicistasGender role stereotypes as an ethical resource justified by advertisers
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)