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Advertising from the perspective of festivals: the present and future of commercial communication in the categories of awards (2013-2014)
Since the very beginning of research on the structure of the
advertising system, advertising awards and acknowledgements
have been referred to as one of its essential elements. In the
specialised sector, a particular ...
Effects of Green Advertising on Trust Building, Brand Opinion, and Purchase Behavior -Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
CSCoupons: applying context-sensitivity to increase fast food advertising usefulness
(ACMBrasil, 2013-11)
Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing ...
Versioning with advertising in social networks under uniform distributions of valuations
(Centro de Investigación y Docencia Económicas, División de Economía, 2018)
Horizontal mergers and promotional spending
(Universidad de San Andrés. Departamento de Economía, 2008)
Effects of Green Advertising on Trust Building, Brand Opinion, and Purchase Behavior -Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2012-12-01)
In a 2x2 between-subjects experimental design with 206 participants and three previous exploratory studies with 112 additional subjects, the author proposes a model that presents social advertising (i.e., green advertisements) ...
Cognitive Mechanisms Of Kazakhstan Commercial And Social Advertising Text
(Universidad del Zulia, 2019)
Influences and effects of subliminal advertising in consumption decision
(Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2021-11-17)
One of the main factors that impact on consumption is advertising. Varied perceptions take place in consumers, which are constantly varying.
Not all receive the same message in the same way, and some perceive the same, ...
A efetividade das estratégias de advergaming: um estudo experimental comparando advergames e in-game advertisings
(Universidade Federal de Minas GeraisBrasilFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASUFMG, 2018-06)
Objective: This article aimed to explain the generated effect of advergaming strategies in the attitude of the players towards the brand, as well as the recall of the brand. Method: Were compared the ...
Do you remember me? Women sexual objectification in advertising among young consumers
(Emerald GroupGB, 2020)
Purpose: The purpose of this paper is to examine the effect on brand name recall in advertisements with varying levels of female sexual objectification content among young millennials and the effect of distraction on this ...