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Does humor work in advertising of pharmaceutical products?
(2010-07-07)
This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex ...
Análise da plataforma de branding para o Mõssa Dermo Studio
(Universidade Tecnológica Federal do ParanáCuritibaBrasilTecnologia em Design GráficoUTFPR, 2017-11-28)
This work aims to contribute to the studies related to branding, visual identity and process of valuing the corporate image and brand recognition, presenting branding as a strategy for organizations that seek innovation ...
Proposta de nova marca de cerveja artesanal para a cervejaria Bodebrown
(Universidade Tecnológica Federal do ParanáCuritibaBrasilDepartamento Acadêmico de Desenho IndustrialDesign GráficoUTFPR, 2014-02-12)
This project searches for a new brand solution for representing Bodebrown Brewery’s products. Discusses marketing strategies like: competition analysis, quantitative and qualitative researches, in addition to a study of ...
Consumo de moda, ideologias e movimentos sociais: breve estudo sobre negros e religião afro brasileira
(Universidade Tecnológica Federal do ParanáApucaranaBrasilTecnologia em Design de ModaUTFPR, 2015-06-15)
Fashion is a field of knowledge and among its multi-functionality is the ability to communicate , send message , and express social values. Usually expressed feelings that move through the historical and social conditions ...
A influência da incongruência entre marca e perfil das blogueiras endossantes na intenção de compra e avaliação do produto
(Universidade Tecnológica Federal do ParanáCuritibaBrasilDepartamento Acadêmico de Gestão e EconomiaAdministraçãoUTFPR, 2015-06-26)
Facebook marketing: uma análise do comportamento dos usuários em relação ao processo comunicativo como mídia na rede social
(Universidade Tecnológica Federal do ParanáCuritibaBrasilDepartamento Acadêmico de Desenho IndustrialArtes GráficasUTFPR, 2014-02-10)
Facebook is the leading social network site in audience in Brasil, being a channel of great importance for marketing strategies for brands and businesses. Comunication between people and brands mediated by that social media ...
Interações entre digital influencers brasileiras de moda e beleza e seus seguidores nas ações de marketing digital
(Universidade Tecnológica Federal do ParanáPato BrancoBrasilDepartamento Acadêmico de AdministraçãoAdministraçãoUTFPR, 2017-10-24)
This research studied the interactions between two fashion and beauty Brazilian digital influencers and their followers in the digital marketing actions carried out by them in their social media. The methodology consisted ...
Imagen visual en los consumidores de la cadena Kokoriko de la ciudad de Ibagué : análisis y puesta en perspectiva del sistema de valores asociado a la experiencia de la marca
(Universidad de San Andrés. Escuela de Administración y Negocios, 2017)