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Mostrando ítems 61-70 de 99
Impacto da renovação de vitrines: um experimento
(2018-06-19)
The window display was always a challenge subject research in a retail environment. We can mention some authors to base this experiment, like Mehrabian and Russel (1974) about S.O.R (Stimulus-Organism-Response) theory, ...
Estratégia e risco: o crescimento das lojas Riachuelo durante a pandemia do covid-19Strategy and risk: the growth of Riachuelo stores during the covid-19 pandemic
(Universidade Federal do Rio Grande do NorteBrasilUFRNComunicação Social - Publicidade e PropagandaDepartamento de Comunicação Social, 2022)
Franchising as a catalyst for conscious capitalism in retail: an exploratory study on the benefits in franchising chains
(2020-01-17)
Franchising is an internationally implemented business model characterized by a great partnership and responsibility between the parties, being compared in some studies to a marriage relationship, due to the high degree ...
Working capital liability of foreignness: the apparel retail experience in Brazil
(2018-09-25)
Purpose: To provide propositions regarding how juxtaposing two well-known and established theories might impact the way firms venture when entering into new international markets. Design/Methodology/Approach: Building on ...
Análise das mídias de comunicação e sua influência na intenção de compra
(Universidade Federal de UberlândiaBrasilAdministração, 2019)
Illegitimate identity in the middle of an ideological crisis and tensions in the consumption network: a study on why plus-size fashion brands are illegitimate fashion elements
(2016-03-10)
This Dissertation explores why the plus size fashion field lacks legitimacy with plus size consumers. I have explored the subject in three papers. In the first paper, I study the process of legitimacy of a new emergent ...
Professional versus family management in Brazilian fashion retail companies: exploring value-investors’ perceptionsGestión profesional versus gestión familiar en empresas minoristas de moda brasileña: explorando las percepciones de los analistas de inversiones en valoresGerenciamento profissional versus familiar em empresas brasileiras de varejo de moda: explorando as percepções dos analistas de investimento em valor
(Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas, 2017)