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Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ...
Modelo de marketing para empresas del sector marroquinero de Cúcuta, Norte de Santander
(Ediciones Universidad Simón BolívarFacultad de Administración y Negocios, 2021)
El presente proyecto de investigación está orientado a determinar los factores endógenos y exógenos que influyen en el sector marroquinero de la ciudad de Cúcuta, Departamento Norte de Santander, para posteriormente realizar ...
Estrategias de marketing en Cellspa de la ciudad de Babahoyo.
(Babahoyo: UTB-FAFI. 2022, 2022)
A cross-country study of marketing effectiveness in high-credence services
(Elsevier Inc.PE, 2016-04-24)
This research seeks to examine the influence of traditional advertising, Internet marketing, and relational marketing on choice and willingness to recommend across countries with varying levels of the Inglehart-Baker ...
Estrategias de marketing y la comercialización de queso madurado en Lima Metropolitana
(Universidad inca Garcilaso de la Vega, 2016)
Estrategias de marketing y su relación con el consumo de lúcuma en el mercado nacional
(Universidad inca Garcilaso de la Vega, 2017)
Estratégias de marketing da Perfumaria Aroma´S
(Universidade Federal do Rio Grande do NorteBrasilUFRNAdminstração, 2016)
O marketing de rede como estratégia para o desenvolvimento sustentável
(Universidade Federal de Santa MariaBREngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de Produção, 2011-08-25)
The third sector in Brazil is an industry with great growth potential, but due
tomismanagement performed, the non-governmental organizations end up using
the funds raised only for their survival. Thus, the investment ...
Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...