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Estrategias de marketing político con mayor aceptación aplicadas por el ex presidente Rafael Correa.
(2018)
The purpose of this titling work is to describe what were the public marketing strategies that former President Rafael Correa implemented in his last mandate period so that it would be accepted by the majority of the ...
STOCK MARKET DEVELOPMENT AND CROSS-COUNTRY DIFFERENCES IN RELATIVE PRICES
(MIT PRESS, 2010)
We document a positive correlation between stock market capitalization and price levels (wages) within the group of countries with poorly developed stock markets and a negative correlation between these two variables within ...
Marketing político y satisfacción con el desempeño del gobierno. El caso de las campañas electorales del Econ. Rafael Correa Delgado, 2009, 2013
(2016)
This investigation aims to explain the electoral campaigns by President Rafael Correa in 2009 and 2013, from the perspective of political marketing. Using the marketing mix as the main analytical tool considering the ...
Propuesta de plan de mercadeo para una campaña presidencial en Colombia
(Universidad EIAAdministrativa, Financiera, Sistemas y ComputaciónEnvigado (Antioquia, Colombia). Universidad EIA, 2009Ingeniería Administrativa, 2009)
Political marketing is the branch of political science dedicated to the investigation, planning, communication and management of techniques, with the purpose of designing and later executing strategic actions during a ...
Diseño de un plan de marketing mix para Talleres Gabriel de la ciudad de Riobamba, periodo 2012-2014
(Escuela Superior Politécnica de Chimborazo, 2013)
The Mix Marketing Plan is a basic management tool that uses any enterprise oriented to the market that pretends to be competitive. This work is summarized in the following chapters: The first chapter called Nature of ...
Entering new markets
(2021)
The Paradoxes of Social Cohesion in Latin America
(CLAD-LATINOAMERICANO ADMINISTRACION DESARROLLO, 2015)
This essay explores the paradoxes of social cohesion in Latin America, with social cohesion being understood as the force that keep societies united and allow individuals to become integrated to them. We argue that social ...
The Paradoxes of Social Cohesion in Latin America
(CLAD-LATINOAMERICANO ADMINISTRACION DESARROLLO, 2015)
This essay explores the paradoxes of social cohesion in Latin America, with social cohesion being understood as the force that keep societies united and allow individuals to become integrated to them. We argue that social ...
A campanha presidencial e o Vota Brasil em 2006: marketing e contexto político
(Universidade Estadual Paulista (UNESP), 2014)