Estrategias de marketing político con mayor aceptación aplicadas por el ex presidente Rafael Correa.

Abstract

The purpose of this titling work is to describe what were the public marketing strategies that former President Rafael Correa implemented in his last mandate period so that it would be accepted by the majority of the Ecuadorian population. The research methodology will be of a qualitative nature, in which the strategies applied by the former president in his successful political campaign will be investigated and described.