Buscar
Mostrando ítems 51-60 de 22778
The Influence of Media Coverage on the Negative Perception of Migrants in Chile
(MDPI, 2022)
© 2022 by the authors. Licensee MDPI, Basel, Switzerland.How mass media frame information about migrants is vital to further their well-being and social inclusion in the host society. However, it can also encourage forms ...
Setting the agenda: Different strategies of a Mass Media in a model of cultural dissemination
(Elsevier Science, 2016-09)
Day by day, people exchange opinions about news with relatives, friends, and coworkers. In most cases, they get informed about a given issue by reading newspapers, listening to the radio, or watching TV, i.e., through a Mass Media (MM). However, the importance of a given new can be stimulated by the Media by assigning newspaper?s pages or time in TV programs. In this sense, we say that the Media has the power to ?set the agenda?, i.e., it decides which new is important and which is not. On the other hand, the Media can know people?s concerns through, for instance, websites or blogs where they express their opinions, and then it can use this information in order to be more appealing to an increasing number of people. In this work, we study different scenarios in an agent-based model of cultural dissemination, in which a given Mass Media has a specific purpose: To set a particular topic of discussion and impose its point of view to as many social agents as it can. We model this by making the Media has a fixed feature, representing its point of view in the topic of discussion, while it tries to attract new consumers, by taking advantage of feedback mechanisms, represented by adaptive features. We explore different strategies that the Media can adopt in order to increase the affinity with potential consumers and then the probability to be successful in imposing this particular topic....
Actitudes de los consumidores hacia las recomendaciones online realizadas por lo social media influencers
(Universidad de Chile, 2018-07)
El endorsement ha sido una técnica utilizada con frecuencia en las comunicaciones de marketing. Esta táctica consiste en el uso de una persona o personaje como soporte de comunicación para una marca o producto, en el cual ...
Immigrant Influencers on TikTok: Diverse Microcelebrity Profiles and Algorithmic (In)Visibility
Internet celebrity has become a phenomenon of great interest for scholars in the last few years. This is partly due to its
impact in contemporary media ecosystems, and its influence in political, social, cultural, and ...
Influências da mídia televisiva na aprendizagem infantil
(Universidade Federal de Santa MariaBrasilUFSMCentro de Tecnologia, 2019-03-08)
This article presents the relationship of television media with Early Childhood Education and its influences on children's learning. To do this, it uses bibliographical research as a guide to find articles that deal with ...
Consumer engagement with retail firms through social media: an empirical study in Chile.
Purpose – Given the widespread popularity of social media such as Facebook, Twitter and Instagram, understanding consumer-brand engagement behavior within social media is fundamental for retail firms. Yet, little is known ...
Consumer engagement with retail firms through social media: an empirical study in Chile.
Purpose – Given the widespread popularity of social media such as Facebook, Twitter and Instagram, understanding consumer-brand engagement behavior within social media is fundamental for retail firms. Yet, little is known ...
Influência digital: análise do canal JoutJout, prazer
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2017-12-12)
This monograph is specifically intended for an analysis of the YouTube channel, JoutJout, prazer, created in the year 2014 by Julia, owner of the channel, to lose the fear of criticism. With this, it aims to diagnose if ...
Cuerpo y dieta como argumentos de venta: percepciones de los adolescentes españoles sobre la incidencia de los influencers en su ideal de apariencia física
Este proyecto se sitúa en el vértice de tres ejes: a) los influencerscomo destinatarios crecientes de la atención y la con-fianza de los menores online; b) contenidos patrocinados generados por estos influencers sobre ...