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Estudo de caso múltiplo sobre as capacidades de marketing na abertura de novos mercados de empresas de moda do sul do Brasil
(Universidade do Vale do Rio dos Sinos, 2018-09-25)
This study was carried out with the intent to understand the relationships of the es-sential marketing capacities in the process of opening new markets of fashion com-panies with different strategic orientations: cost, ...
Estudo de caso múltiplo sobre as capacidades de marketing na abertura de novos mercados de empresas de moda do sul do Brasil
(Universidade do Vale do Rio dos Sinos, 2018-09-25)
This study was carried out with the intent to understand the relationships of the es-sential marketing capacities in the process of opening new markets of fashion com-panies with different strategic orientations: cost, ...
Plan de marketing digital para posicionar el laboratorio clínico "Divino Niño" de la ciudad de Guaranda
(Escuela Superior Politécnica de Chimborazo, 2021-04-26)
The purpose of this degree work was to develop a digital marketing plan to position the “Divino Niño” clinical laboratory in the city of Guaranda, a theoretical basis was developed according to the subject. An interview ...
Proposta de nova marca de cerveja artesanal para a cervejaria Bodebrown
(Universidade Tecnológica Federal do ParanáCuritibaBrasilDepartamento Acadêmico de Desenho IndustrialDesign GráficoUTFPR, 2014-02-12)
This project searches for a new brand solution for representing Bodebrown Brewery’s products. Discusses marketing strategies like: competition analysis, quantitative and qualitative researches, in addition to a study of ...
Plan de marketing digital para la Empresa “Post Sport”, de la ciudad de Ambato
(Escuela Superior Politécnica de Chimborazo, 2019-06-10)
The present research work entitled Digital Marketing Plan for the Post Sport company in the Ambato city has as main objective to implement the use of digital marketing tools and web 2.0 in the company. In order to comply ...
Decisão de produto em um mercado emergente sob a perspectiva de uma multinacional
(2019)
Impulsionadas pela globalização, as empresas globais buscam o crescimento em mercados emergentes, ganhando a atenção dos fabricantes de bens de consumo globais. Entretanto, ao contrário dos mercados maduros, esses mercados ...
O perfil do consumidor e a percepção das estratégias de marketing em três mercados de proximidades agroecológicos no estado de Minas Gerais
(Universidade Federal de São CarlosUFSCarPrograma de Pós-Graduação em Agroecologia e Desenvolvimento Rural - PPGADR-ArCâmpus Araras, 2017-05-29)
The objective of this dissertation was to identify the marketing strategies used in selected agroecological proximity markets associated with the perception and the profile of the consumers of these sites, and the specific ...
Plan estratégico de marketing para posicionar el mercado municipal del cantón Quinindé
(Escuela Superior Politécnica de Chimborazo, 2022-06-01)
The present curricular integration work led to the design of a strategic marketing plan that provides solutions in the economic reactivation of the municipal market of the Quinindé canton, which will allow contributing to ...
Marketing digital para el posicionamiento de la cooperativa de producción ganadera Chuquipogyo “Coopchuq” del cantón de Guano
(Escuela Superior Politécnica de Chimborazo, 2022-10-27)
This Curricular Integration Work was to design digital marketing to position the cooperative of dairy products Coopchuq "CHUQUIPOGYO" of the Guano canton. The methodology was based on surveying the inhabitants of the canton, ...