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Mostrando ítems 21-30 de 26220
Brand image, brand communication, brand attachment y product irreplaceability en relación al brand loyalty en la categoría telefonía hogar.Brand image, brand communication, brand attachment and product irreplaceability in relation to brand loyalty in the home telephony category.
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022)
Internal branding: conceptualization from a literature review and opportunities for future research
(Corporación Universidad de la Costa, 2020)
O impacto da experiência de marca em brand equity baseado no consumidor e a personalidade da marca como variável mediadora
(2020-05)
Considerando a possibilidade de construir marcas mais valiosas por meio do branding experiencial, este trabalho aborda a “Experiência de marca”, contextualizada como respostas sensoriais, afetivas, cognitivas, sociais e ...
Papelaria Mi Frufru: aplicação de estratégias de branding para criação de marca de papelaria virtual
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2022)
The present work consists in the elaboration of an experimental project with the objective of creating a creative stationery brand, based on personal motivations and presented in a delicate and affectionate aesthetic. As ...
Vendiendo felicidad: el nuevo paradigma de las marcas / Selling happiness: the new paradigm of brands
(2012-05-01)
It is not hard to understand that associating happiness with a brand is a smart strategic idea,
perhaps what really motivates this analysis, is how to find the ways to interpret this concept
and how to sell massively, ...
Social Media Influencers vs. Brand Ambassador for Brand Image
(Universidad del Zulia, 2019)
Branded content on twitch: An opportunity for brands
As a consequence of the pandemic caused by Covid-19, the consumption of digital platforms and social networks has grown exponentially, especially the social network analyzed in this paper: Twitch. This platform of increasingly ...
Human brands and their brand extensions: A reconceptualization and empirical examination of the predictive power of authenticity
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2021-05-01)
Human brands have proven their relevance in contemporary society and are
gaining academic relevance as well. The purpose of this dissertation is to explore
human branding research from a strategic brand management ...
Gestión de branding para posicionar la marca Conagopare en la provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2022-12-19)
This research work aimed to develop a branding management plan by designing strategies to position the CONAGOPARE brand in the province of Chimborazo. The research was carried out under a quantitative and qualitative ...
Brand identity, brand community y brand community identity en relación al brand loyalty en un contexto de comunidades digitalesBrand identity, brand community, and brand community identity in relation to brand loyalty in a context of digital communities
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021)