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Diseño de un plan de branding corporativo y su incidencia en el posicionamiento de la empresa ACOINSA S.A.C, 2019
(Universidad Nacional de TrujilloPE, 2019)
El presente trabajo de investigación se elaboró con la finalidad de: Demostrar de qué
manera un plan de branding corporativo se relaciona en el posicionamiento de la
empresa ACOINSA S.A.C, 2019. La presente investigación ...
Gestión de branding para mejorar el posicionamiento del hotel Real Madrid en la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-12-06)
This research was based on a branding management development in order to improve the positioning of the Hotel Real Madrid in the city of Riobamba, The methodology managed was key to the development of the same, using ...
Separate and joint effects of advertising and placement
(Elsevier, 2016)
This study explores the effects of the separate and joint effect of advertising, and placement on consumer responses. Specifically, this paper examines these responses in terms of brand awareness, brand attitude, and ...
Product placement in movies: a cross cultural study between Brazil and the USA
(2012-02-29)
The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, ...
Impacto del Visual Merchandising en recordación de marca y preferencia de compra entre marcas de calzado deportivo para la tienda Marathon Sports ubicada en el Mall del Río en la ciudad de Cuenca, año 2017
(2018)
The present research work aims to know the impact that visual merchandising has in the recall of brands applied in the store Marathon Sports, as a result, to know the TOM, by its abbreviations in English (top in the mind ...
Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking applicationInfluencia de la congruencia percibida y efectiva en la intención de retiro y compra en la publicidad deportiva impresa patrocinada: Una aplicación de seguimiento ocular
(International Journal of Sports Marketing and Sponsorship, 2020)
Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking applicationInfluencia de la congruencia percibida y efectiva en la intención de retiro y compra en la publicidad deportiva impresa patrocinada: Una aplicación de seguimiento ocular
(International Journal of Sports Marketing and Sponsorship, 2020)
Red Bull Gaining Momentum in European Club Football: the competitive advantage of Rasen Ballsport Leipzig e.V.
(2020-05-29)
Porter influenciou a mais recente literatura sobre competitividade com o seu conceito de vantagem competitiva. Em combinação com a sua idealização de proposição única de valor, ele guiou o posicionamento de empresas em ...
Influence of Placement on Explicit and Implicit Memory of College Students
(2015)
The use of product placement as a marketing communication tool is based on the inclusion of products or brands in the scene
where the action is. The use of this tool has benefits for both the producer of the movie, as ...