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¿Inciden los estilos de negociación del Grupo Nutresa en el modelo de expansión de la empresa?
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2018)
This article contains an analysis of the Nutresa Group (a Colombian Multilatin). The objective is to identify which variables affect the positioning of the company in the international market. This is why, it is important ...
Innovación, supervivencia y generación de empleo: evidencia para Colombia
The objective of this paper is to evaluate the impact of “Alianzas para la Innovación” program in its phases 2 and 3 that were implemented between 2015-2017. This innovation promotion program trains firms to develop ...
Vida y Muerte Empresarial. Caso de estudio Jeans and Jackets.
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2015)
Within this business study case it will be found information related to JEANS AND JACKETS, a highly recognized company by Colombians consumers, that after 30 years of its operations faces the necessity of benefit from the ...
Lecturas críticas y alternativas de realidad empresarial
(Editorial Universidad del RosarioAdministración de Empresas, 2009)
El modelo de negocio en el desarrollo de una organización: un estudio de la compañía Southwest Airlines
(Universidad del RosarioAdministración de EmpresasFacultad de Administración, 2016)
The present work constitutes an investigation on the role of the business model in the development of the organizations. This is done, in particular, through the detailed study of Southwest Airlines. Among other issues, ...
Estrategias de marketing digital para Freesia
The purpose of this work is to show a digital marketing plan for the Freesia company. Our main objective is to improve the visibility of the company by being a company that makes uniforms for companies. And our specific ...
Proceso de internacionalización de los grupos económicos: el caso colombiano
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2011)
In a globalized world, the enterprise structures have become more complex throughout their behavior. Knowing that the Theory of the organization describe the behavior or a enterprise as a system, the globalization makes ...
Observatorio del acuerdo comercial alianza pacífico en Colombia: oportunidades de exportación para Colombia a Chile, México y Perú
(Universidad del RosarioAdministrador de negocios internacionalesFacultad de administración, 2015)
The development of this research project, identify, consolidate, analyze economic data and the behavior of foreign trade of Colombia, Chile, Peru and Mexico in the evolution of the Aliana Pacífico Agreement during the years ...
Desarrollo de un sistema de gestión de conocimiento, seguimiento y control para proyectos de alianzas público-privadas en el sector de alumbrado público
This document proposes the development of a knowledge management, monitoring and control system for PPP projects in the public lighting sector, as a solution to the business problems experienced by the company PROYECTA ...
Proceso mejora PYME InterBusinessCo.
This work contains the proposal of a plan for the improvement process of the SME InterBusiness Company, a company specialized in consulting related to international trade issues. It is located in the city of Bogota and has ...