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Customer engagement across social media platforms : a uses and gratifications perspectiveKlantenbetrokkenheid op sociale media platforms : een 'uses and gratifications' perspectief
(2021)
The rise of social media has dramatically impacted how individuals experience the digital world. They interact, express, share and create content about anything on social media, including brands. Social media are used by ...
El marketing en las redes sociales y la interacción de usuario en relación a la intención de compra en cafeterías
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-12-04)
El presente trabajo consiste en un análisis de la relación entre Social media marketing, customer engagement y purchase intention. Para esta investigación se han utilizado papers relacionados con el Social media marketing, ...
A Downward Spiral? A Panel Study of Misinformation and Media Trust in Chile
(SAGE PUBLICATIONS INC, 2021)
Despite widespread concern, research on the consequences of misinformation on people's attitudes is surprisingly scant. To fill in this gap, the current study examines the long-term relationship between misinformation and ...
To Share or Not to Share The influence of news values and topics on popular social media content in the United States, Brazil, and Argentina
(Journalism Studies, 2017-06)
Audiences play a fundamental role in disseminating and evaluating news content, and one of the big questions facing news organizations is what elements make content viral in the digital environment. This comparative study ...
Students’ engagement in social media in Cambodia
Social media sites are considered one of the most used tools on the Internet nowadays, particularly among the younger generations. The impact of such sites in different areas of society is clearly observed in some more ...
Social Media Optimization. Implementation in SME’s Websites of the "Parque Tecnológico de Andalucía"Social Media Optimization. Su implementación en las webs de las pymes del Parque Tecnológico de Andalucía (PTA)
(Universidad del Rosario / Universidad de Los Andes / Universidad Complutense de Madrid, 2011)
Because of its importance in the Andalusian business, I made a web analysis of 35 SMEs from different sectors of the PTA Málaga and it´s implementation of SMO (Social Media Optimization) to know what is the state in these ...
Plan de social media para BOCAS Photo Studio: Una estrategia de Marketing de contenidos
En las siguientes páginas, el lector encontrará un plan de social media, con una estrategia para redes sociales que hace uso del marketing de contenidos. Esta estrategia de posicionamiento de marca mediante el uso efectivo ...