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Personalidade de marca em meios de hospedagem
(BrasilUFRNPROGRAMA DE PÓS-GRADUAÇÃO EM TURISMO, 2017-06-12)
Brands are intangible assets that integrate the relationship process between companies and consumers. Among various segments that find in branding a way for building their strategies, there is the lodging industry. In times ...
Influencia del Branding interno en la orientación de los colaboradores hacia la experiencia del cliente en hoteles de Barranquilla
(Corporación Universidad de la CostaMaestría en Administración, 2021)
El Branding como estrategia de gestión de marcas turísticas de hoteles y restaurantes, en el sector del centro histórico de ciudad de Quito.
(2019-09)
Branding and tourism must be united to generate new opportunities with strategies to develop and grow properly. With the arrival of the Internet, tourism has been able to be promoted in a more appropriate manner and according ...
Gestión de branding para mejorar el posicionamiento del hotel Real Madrid en la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-12-06)
This research was based on a branding management development in order to improve the positioning of the Hotel Real Madrid in the city of Riobamba, The methodology managed was key to the development of the same, using ...
Social networking service as a marketing technology tool and sustainable business in the lodging industry: Investigating the difference across older and younger age groups among tourists
(MDPI, 2021-05)
Despite the importance of social networking services (SNSs), their engagement and their role as a critical marketing technology tool in explaining travellers’ approach behaviours are not well known. The present study ...
Social Networking Service as a Marketing Technology Tool and Sustainable Business in the Lodging Industry: Investigating the Difference across Older and Younger Age Groups among Tourists
(MDPI, 2021-05-02)
Despite the importance of social networking services (SNSs), their engagement and their role as a critical marketing technology tool in explaining travellers’ approach behaviours are not well known. The present study ...
Plan de marketing para la comercialización de los hoteles 2 estrellas de la ciudad de Cuenca ubicados en el Centro Histórico, 2021, caso de estudio: Hotel Posada del Ángel, Siena Hotel y Hotel La Cigale.
(Universidad de Cuenca, 2022-11-21)
Nowadays, marketing is a fundamental element that has gained importance over
the years and to a greater extent after the health crisis caused by Covid-19, so
within the hotel sector having a marketing plan is essential, ...
Importancia de los espacios físicos dentro del Customer Experience en hoteles en la ciudad de Cusco
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019-07-04)
El objetivo del presente trabajo de investigación es identificar la importancia de los espacios físicos en los hoteles en la ciudad del Cusco en turistas nacionales e internacionales de 20 a 35 años de edad.
Esta ...