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Consumer habits in e-commerce platforms in young adults in Bogotá
Consumption in e-commerce platforms is determined by variables that affect online trust for purchase decision making. The present article discloses the results obtained from qualitative research, aimed at identifying online ...
Healthcare plans and consumer perceptions of healthcare institutions
(Universidad Nacional de Colombia - Sede Bogotá - Facultad de Medicina - Instituto de Salud Pública, 2015-01-01)
Objective This study evaluates the effect of healthcare insurance plans on consumer perception of trust in a healthcare institution, and the mediating effect of trust on consumer loyalty towards an institution.Method The ...
How bricks-and-mortar attributes affect online banking adoption
(Emerald is a global publisher, 2006)
Purpose _ This paper analyzes how consumers? perceptions of their traditional bank influence their decision to adopt the services offered by the same bank on the internet. Design/methodology/approach _ The data required ...
Regímenes de Salud y percepciones del Consumidor about de las Instituciones de Salud
(Instituto de Salud Publica, Facultad de Medicina - Universidad Nacional de ColombiaFacultad de Ciencias Administrativas y EconómicasGestión Organizacional, 2015-01-01)
Objective This study evaluates the effect of healthcare insurance plans on consumer perception of trust in a healthcare institution, and the mediating effect of trust on consumer loyalty towards an institution.
Method ...
Estudo meta-analítico sobre confiança de marca: uma análise de antecedentes, consequentes e moderadores
(Universidade do Vale do Rio dos Sinos, 2021-03-26)
One of the main goals of a brand is to achieve a competitive advantage, and one of the ways to accomplish this goal is to build brand trust, making its consumers take on a long-term relationship with the brand. Brand trust ...
Estudo meta-analítico sobre confiança de marca: uma análise de antecedentes, consequentes e moderadores
(Universidade do Vale do Rio dos Sinos, 2021-03-26)
One of the main goals of a brand is to achieve a competitive advantage, and one of the ways to accomplish this goal is to build brand trust, making its consumers take on a long-term relationship with the brand. Brand trust ...
Medicamentos gen??ricos: as representa????es sociais dos consumidores da cidade do salvador
(Universidade Federal da Bahia, 2006)
What factors influence online brand trust: evidence from online tickets buyers in Malaysia
(Universidad de Talca, 2010)
Effects of Green Advertising on Trust Building, Brand Opinion, and Purchase Behavior -Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)