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Shopping mall attraction and social mixing at a city scale
(2018)
In Latin America, shopping malls seem to offer an open, safe and democratic version
of the public space. However, it is often difficult to quantitatively measure whether
they indeed foster, hinder, or are neutral with ...
Urban Shopping Malls and Sustainability Approaches in Chilean Cities: Relations between Environmental Impacts of Buildings and Greenwashing Branding Discourses
(2021)
This article seeks to discuss the recent discrepancies between the environmental effects of large retail buildings located in urban centers and the media and corporate discourses that these retailers have on the environment ...
Inovação em marketing nos shopping centers: um estudo de aplicações de tecnologia em ações promocionais em dois shopping centers brasileiros
(2017-12-19)
Purpose - The objective of this work is to identify and analyze the role of innovation, in particular the use of information technology, in the marketing actions of the shopping malls and to evaluate its strategic role in ...
Automação para análise e controle de demanda de energia elétrica em shopping centers
(Universidade Tecnológica Federal do ParanáPonta GrossaBrasilDepartamento Acadêmico de EletrônicaTecnologia em Automação IndustrialUTFPR, 2013-09-09)
For the big consumers, with malls, the electrical energy contracted is binominal way, in other words, pay as much as the power consumed by demand, and if this demand exceeds the contracted demand are charged fines with ...
THE ROLE OF FRANCHISES IN THE CONSOLIDATION OF THE CENTRALITY OF MEDIUM SIZED CITIES: THE CASE OF SAO JOSE DO RIO PRETO-SP
(Univ Federal Ceara, Programa Pos-graduacao & Filosofia, 2015-11-01)
Medium cities have gone through a restructuring process and this can be seen significant changes in its urban structure, such as the deployment of commercial establishments that follow the logic of franchise systems, which ...