Buscar
Mostrando ítems 11-20 de 4533
The influence of the emotions produced by the wine offer, winery visits, and wine news on wine purchase intent in tourists
Wineries are using wine tourism to sell directly to consumers and develop brand equity. Studies show that emotions directly affect the purchase of products. However, they do not know the degree to which the emotions produced ...
Purchase behavior in COVID-19
This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia, due to confinement
and social distancing. Besides, which are the factors that influence the purchase decision. In the proposed ...
Implementación de un sistema de compra y venta para maximizar las utilidades de la empresa DORIFRAN en el distrito de Puente Piedra, 2013
(Universidad de Ciencias y Humanidades, 2017)
El presente trabajo de tesis se trata de la implementación de un sistema de compra y venta para optimizar los procesos de la empresa DORIFRAN S.A.C. En la cual se encontró que la empresa no cuenta con ningún sistema de ...
Práticas de gestão da qualidade em compras: estudos de caso em empresas automotivas
(Universidade Federal de São CarlosUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEPCâmpus São Carlos, 2020-10-14)
In the last decades with the advent of increasingly demanding consumers, quality has gained prominence among companies. For an organization to satisfy the customer's needs, it must use quality in its products and services, ...
Changes in food purchases after the Chilean policies on food labelling, marketing, and sales in schools: a before and after study
(Elsevier, 2021)
Background In 2016, Chile implemented a unique law mandating front-of-package warning labels, restricting
marketing, and banning school sales for products high in calories, sodium, sugar, or saturated fat. We aimed ...
Mercadotecnia y comercialización de proyectos tecnológicos
(2017-01-01)
Merchandising is a Marketing technique which studies the way to increase the cost effectiveness in the point of sale. It´s main objective is to motivate the customers to make a purchase by increasing the attractiveness of ...
T?cnicas de persuasi?n aplicadas al cierre de ventas
(Universidad de Ibagu?.Facultad de Ciencias Econ?micas y Administrativas., 2020)