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The mutual configuration of affordances and technological frames: Content creators in the Chilean influencer industry
(2023-02-15)
Examining the case of the Chilean influencer industry, this paper argues for situating affordances within a wider context in which the features of platforms acquire meanings. Our analysis focuses on two dynamics. On the ...
Modeling voting dynamics in a two-party system
(Centro de Investigaciones en Matemática Pura y Aplicada (CIMPA) y Escuela de Matemática, San José, Costa Rica., 2020)
Influence of the 'News Finds Me' Perception on News Sharing and News Consumption on Social Media
The study focuses on ‘News Finds Me’ perception, i.e. the belief that users can stay informed enough without actively following traditional news media while relying on social media and personal contacts. The text analyses ...
Social media influencers and their impact on consumer behavior: a systematic review of the scientific literature
(Universidad Privada del NortePE, 2023-03-24)
This systematic literature review, prepared according to the PRISMA methodology, documents the trends in studies on the impact of social media influencers on consumer behavior in Ibero-America between 2010 and 2020. The ...
Social media influencer: influencia en la decisión de compra de consumidores millennial, Arequipa, Perú
(Universidad Nacional de San Agustín de ArequipaPE, 2020)
En la presente investigación se determina la influencia de los social media influencer en la decisión de compra de consumidores millennials de Arequipa-Perú, zona donde se percibe una gran aceptación de las redes sociales ...
To Share or Not to Share: The influence of news values and topics on popular social media content in the U.S., Brazil, and Argentina.
(2017-01-10)
Audiences play a fundamental role in disseminating and evaluating news content, and one of the big questions facing news organizations is what elements make content viral in the digital environment. This comparative study ...
Identifying the factors that influence eWOM in SNSs: the case of Chile
(Taylor and Francis, 2017)
The factors that influence electronic word-of-mouth (eWOM) in social networking sites (SNSs) in Latin American countries still need to be understood. This paper looks at factors included by prior research, as well as two ...
The role of the media in the creation of gender stereotypes in America
(Universidad ECCIColombiaFacultad de Ciencias Jurídicas, Sociales y Humanas, 2021)
Analyzing mass media influence using natural language processing and time series analysis
(IOP Publishing, 2020-07)
A key question of collective social behavior is related to the influence of mass media on public opinion. Different approaches have been developed to address quantitatively this issue, ranging from field experiments to ...
Consumo influenciado por el social media y su relación con las variables sociodemográficas y la frecuencia de uso de los estudiantes de una institución de educación superior del distrito de Lurigancho
(Universidad Peruana UniónPEPE, 2021-04-05)
Con el paso de los años, las empresas se han visto en la obligación de renovar sus estrategias de alcance al público. En efecto, el consumo y compra de diversas marcas está supeditado al uso del social media. En tal sentido, ...