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Marketing digital para el posicionamiento de la microempresa “Rojo Extremo” de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-03-02)
In the following study, the application of a digital marketing plan was proposed for a microcap called Rojo Extremo in order to improve its positioning in the market of Riobamba city, as it constitutes a factor of utmost ...
¿Cuáles son las variables clave en la adopción del marketing de relaciones? Una investigación en el contexto colombianoWhat are the Key Variables in the Adoption of Relationship Marketing? A Research in the Colombian ContextQuais são as variáveis chave na adoção do marketing de relações? Uma pesquisa no contexto colombiano
(Universidad del Rosario, 2015)
The purpose of this research is to discover the key variables in the application of relationship marketing in Colombian companies. A comparative instrument is applied to companies belonging to different industries and of ...
Inbound marketing: desenvovimento de um plano de negocios
(Universidade Federal de Minas GeraisBrasilFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASUFMG, 2019)
This paper aims develop a business plan for a digital marketing product that is based on the Inbound Marketing methodology, understood as the result of synergistic delivery of systematically executed services, according a ...
Word of mouth marketing in the digital age: a case study analysis of viral marketing campaigns
(2013-11-04)
The digital age saw the rise of the consumer focused-enterprise. Every day brands and products are the subject of millions of conversations in which consumers exchange views, opinions and information before making the ...
Plan integral de marketing para el almacén “Lubrirepuesto Bonilla” del cantón Caluma provincia de Bolívar.
(Escuela Superior Politécnica de Chimborazo, 2018-11)
The objetive of this research work was desing a marketing plan that allows improving the positioning of business dedicated to the sale of godos and services of automotive parts for cars. Through a qualitative analysis, the ...
The usefulness of marketing strategies in a regulated market: evidence from the spanish tobacco market
This paper outlines possible useful marketing strategies for companies to develop in a regulated market. The empirical analysis aims to highlight whether companies can use marketing strategies to create competitive advantages ...