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The stakeholders‟ involvement in the process of building and maintaining a destination brand
(2010-02-09)
A destination is a place that attracts visitors for a temporary stay to participate in tourism related activities or non- activities. Globalization, the increased number of travelers and the increased buying power have ...
Destination branding: análise do destino Bahia
(2005-02-28)
O tema do estudo é Destination Branding (DB), o processo de construção e desenvolvimento de marcas de destinos. O referencial teórico sobre o tema, bem como o estudo do branding da Nova Zelândia, estabeleceram as bases ...
Branding de destinos turísticos: um estudo a partir do “Saffron City Brand Criteria”
(BrasilUFRNPROGRAMA DE PÓS-GRADUAÇÃO EM TURISMO, 2018-04-17)
Competitiveness in the tourism sector encourages the destinations to develop strategies and
tools for their differentiation and favorable positioning. For this, one of the alternatives is the
incorporation of strategic ...
Brand equity of Lahore Fort as a tourism destination brandBrand equity del Fuerte Lahore como una marca de destino turísticoBrand equity do Forte Lahore como uma marca de destino turístico
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2015)
The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
(ElsevierGB, 2020)
The consolidation of Web 2.0 has modified the way people communicate and interact with tourists. User-generated social media communication continues to increase: to the detriment of traditional media channels, where the ...
Can post-vaccine 'vaxication' rejuvenate global tourism? nexus between COVID-19 branded destination safety, travel shaming, incentives and the rise of vaxication travel
(MDPI, 2021)
Vaxication (i.e., post-vaccination travel) and branding destinations for COVID-19 safety
have emerged as the cornerstones to fully rebound global tourism. Numerous destination brands are
now stimulating tourism demand ...