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Marketing relacional, un estudio sobre customer engagement, customer experience y customer success
(Universidad del Azuay, 2021)
Propuesta de un sistema Customer Relationship Management para el Recinto Ferial Macají
(Escuela Superior Politécnica de Chimborazo, 2019-01-31)
The research project aims to present a “Proposal for a Customer Relationship Management System (CRM) for the Macají Fairgrounds” in Riobamba, which aims to provide a CRM implementation plan, focused on a correct management ...
The relationship between brand logos and customer relationship in Chile
(2018)
With the development of science and technology, the connection between consumers and the products has become more and more close. Various of channels relate to the consumers, marketing strategies are vital to the company ...
Customer knowledge management: Micro, small and medium - Sized enterprises in Bogotá - Colombia
The idea of Customer Knowledge Management (CKM) is quite new, especially linked to operations within an organization. In this context, it is required to recall 80’s worldwide concepts as Customer Relation Ship (CRM) or ...
Customer relationship management para fidelizar la cartera de clientes de la empresa Calzado DyS de la ciudad de Ambato
(Escuela Superior Politécnica de Chimborazo, 2021-09-01)
The Customer Relationship Management established in the company Calzado DyS will act on the customer portfolio to build customer loyalty, in this context we applied different methods in which we knew all the key points for ...
Estimating cellphone providers' customer equity
(Elsevier Science Inc, 2009-09)
This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...