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Experience marketing: a study of the conceptual aspectsMarketing de Experiencia: un estudio de los aspectos conceptualesMarketing de Experiência: um estudo dos aspectos conceituais
(Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas, 2020)
transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19La transición imperativa del marketing del comercio físico al marketing del comercio online, implementando la experiencia de compra durante la pandemia del COVID-19
(Universidad Autónoma de Tamaulipas, 2021)
Marketing Intelligence: Boom or Bust of Service Marketing?
Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed ...
Desarrollo y posicionamiento de marca
(Universidad de Belgrano. Programas de las Materias - Facultad de Humanidades – Carrera de Licenciatura en Relaciones públicas e institucionales, Plan 2008.)
Inbound marketing y user experience en Latorre Baby Store - Cajamarca, 2022
(Universidad Privada del NortePE, 2023-07-12)
La presente tesis tiene como objetivo determinar la relación entre las variables Inbound Marketing y User Experience en la empresa Latorre Baby Store, Cajamarca, 2022. Se llevó a cabo una investigación de tipo no experimental ...
Marketing de experiências: o conceito da estratégia e um estudo de caso de uma empresa de Juiz de Fora
(Universidade Federal de Juiz de Fora (UFJF)BrasilFaculdade de EngenhariaUFJF, 2018)
Estrategias de marketing relacional y servicios en la experiencia del servicio habilitante de una escuela superior
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-10-26)
Las experiencias de los clientes van tomando mayor importancia en las organizaciones/ institutos educativos debido a que el mercado se vuelve más competitivo y se busca retener a los clientes a través de relaciones largas ...
Reconfiguración de la estrategia de marketing, camino a fidelizar a un consumidor Phygital
(Universidad EAFITMaestría en Administración - MBAEscuela de Administración. Departamento de Organización y GerenciaBogotá, 2021)
The accelerated development of digital tools forces not only experienced marketing professionals but also those of the new generations, to propose marketing strategies from a holistic perspective compounding the online and ...
O marketing de experiência e o novo consumidor: um estudo bibliográfico
(Universidade Estadual Paulista (Unesp), 2015-04-27)
This study aims to elucidate the marketing experience and to show the fundamental role that strategic communication plays as a tool for approaching the target audience and for consolidating a brand. The necessity for ...
Marketing de experiência em eventos: uma perspectiva da ação dos profissionais de relações públicas atuantes no Mercado.
(Universidade Federal de Santa MariaBrasilUFSMUFSM Frederico Westphalen, 2022-08-08)
This research addresses the perception of Public Relations professionals
regarding the theme of Marketing Experiences in Events. For its development, a
qualitative approach by exploratory study was proposed. It is relevant ...