Buscar
Mostrando ítems 1-10 de 1384
Consumer behaviour and sport services: an examination of fitness centre loyalty
The purpose of this study was to examine the relationship between perceived quality, perceived value and satisfaction with future intentions of fitness centre clients in Spain. The sample consisted of 1,805 clients at ten ...
Diseño del perfil del consumidor de la industria fitness en tiempos de COVID-19 año 2021 estudiantes
(Universidad de Guayaquil, Facultad de Ciencias Administrativas, 2021)
Tras la llegada de la Covid-19 en el país y su rápida expansión, la industria fitness tuvo un cambio drástico en el proceso de toma de decisiones de los consumidores, para ello la industria fitness debió tomar medidas ...
Exploring fitness centre consumer loyalty: differences of non-profit and low-cost business models in Spain
A number of studies have placed at the forefront variables that predict the loyalty of clients in fitness centres. In fact, no study has analysed the differences between these variables according to business models. The ...
La afinidad de producto y marca en el co-branding y su relación con la preferencia
(Universitat Politècnica de Catalunya, 2015-06-15)
Esta tesis estudia cómo la afinidad de producto y la afinidad de marca, en una estrategia de co-branding, afectan la preferencia del consumidor. Mediante un análisis de regresión se comprueba que ambas influyen de manera ...
La relación entre la experiencia de servicio, el valor percibido y las intenciones de comportamiento en clientes de actividades dirigidas
Service experience, Perceived value, Behavioural intentions, Fitness centres, Group fitness class, Virtual fitness class. ABSTRACT: Understanding the importance of the customer perception during the experience in the fitness ...
My body, your rules? Reflections on reference groups and sacrifice perceived by the fitness consumer¿Mi cuerpo, tus reglas? Reflexiones sobre grupos de referencia y sacrificio percibido por el consumidor fitnessMeu corpo, suas regras? Reflexões sobre grupos de referência e sacrifício percebido pelo consumidor fitness
(Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas, 2022)
Os corpos da liderança: As tramas da ficção do dispositivo cultural do fitnessLeadership's bodies: The fictional stratagem of fitness cultural device
(Universidad Estadual de Campinas, 2012-08)
O artigo procura os principais vetores que constituem a corporização (embodiment) da liderança como um dos princípios axiológicos mais característicos do novo capitalismo. Para isso, analisam-se, como expoente ideal que ...
Consumer reactions to brand extensions in a competitive context: does fit still matter?
(UNIV CHICAGO PRESS, 2010)