Articulo
Consumer reactions to brand extensions in a competitive context: does fit still matter?
JOURNAL OF CONSUMER RESEARCH;
J CONSUM RES
Registro en:
1080664
1080664
0093-5301
Autor
Milberg, Sandra J.
Sinn, Francisca
Goodstein, Ronald C.
Institución
Resumen
14 FONDECYT sandra.milberg@uai.cl; francisca.sinn@uai.cl; goody@msb.edu 3 FONDECYT