Buscar
Mostrando ítems 1-10 de 238
Consumer attitude towards purchasing intent for ready to drink orange juice and nectar
(2013-07-01)
Purpose: The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar. Design/methodology/approach: The influence of label information ...
Consumer attitude towards purchasing intent for ready to drink orange juice and nectar
(2013-07-01)
Purpose: The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar. Design/methodology/approach: The influence of label information ...
Purchase behavior in COVID-19
This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia, due to confinement
and social distancing. Besides, which are the factors that influence the purchase decision. In the proposed ...
Promoting the absence of pesticides through product labels: the role of showing a specific description of the harmful effects, environmental attitude, and familiarity with pesticides
(MDPI, 2020)
Few studies have analyzed the mechanisms of how environmental labels influence consumers' perception and consequent behavior. The present study puts forth specific questions of how pesticide-free products should be promoted ...
Literature review the theory of planned behavior in the decision to buy organic productRevisión de literatura de la teoría del comportamiento planificado en la decisión de compra de productos orgánicosRevue de la littérature concernant la théorie du comportement planifié dans la décision d’achat de produits organiquesRevisão de literatura da teoria do comportamento planejado na decisão de compra de produtos orgânico
(Universidad Estatal a Distancia, Costa Rica, 2021)
Los factores utilitarios y hedónicos en la actitud hacia la intención de compra de los consumidores en páginas web del sector de ropa y calzadoThe utilitarian and hedonic factors in the attitude towards the purchase intention of consumers in websites of the clothing and footwear sector
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021)
The Impact of multiple celebrity endorsement on attitude toward the advertisement and on consumers’ purchase intentions in the context of Colombia
(Administrativa, Financiera, Sistemas y ComputaciónEscuela de Ingeniería de Antioquia EIAUniversity of GlasgowMaestría en Mercadeo, 2014-05-15)
The present research analyses the way multiple celebrity endorsement affects industries in Colombia especially in the cosmetic and cleanliness sector. In recent years, some national celebrities have been endorsing multiple ...