dc.creatorGarcía-Salirrosas, Elizabeth Emperatriz
dc.creatorRondon-Eusebio, Rafael Fernando
dc.creatorEsponda-Pérez, Jorge Alberto
dc.date.accessioned2023-08-02T13:27:27Z
dc.date.accessioned2024-08-06T21:03:16Z
dc.date.available2023-08-02T13:27:27Z
dc.date.available2024-08-06T21:03:16Z
dc.date.created2023-08-02T13:27:27Z
dc.date.issued2022-09-21
dc.identifierhttps://hdl.handle.net/20.500.13067/2531
dc.identifierACM International Conference Proceeding Series
dc.identifierhttps://doi.org/10.1145/3549843.3549863
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/9539408
dc.description.abstractThe intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products or services offered. This factor is associated with various variables of consumer purchasing behavior. Trust is presented as a variable that can drive this purchase intention. Therefore, the present study aimed to determine the impact of trust in e-commerce on the purchase intention of consumers in MSME stores in Chiapas-Mexico. The PERVAINCONSA questionnaire was applied to evaluate the variables trust and purchase intention, to 330 consumers who made purchases in online stores of an MSME in Chiapas. Through a linear regression analysis, it was found that trust is a predictor variable of the purchase intention in the electronic commerce of the MSMEs (R= .750; R2 =56%), finding a positive, direct and significant. It is concluded that the greater confidence in e- commerce by consumers, the greater their intention to purchase online.
dc.languageeng
dc.publisherACM DL DIGITAL LIBRARY
dc.publisherPE
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rightsinfo:eu-repo/semantics/restrictedAccess
dc.source85
dc.source90
dc.subjectTrust
dc.subjectE-commerce
dc.subjectPurchase behavior
dc.subjectMSME
dc.subjectPurchase intention
dc.titleTrust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas - Mexico
dc.typeinfo:eu-repo/semantics/article


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