dc.creator | García-Salirrosas, Elizabeth Emperatriz | |
dc.creator | Rondon-Eusebio, Rafael Fernando | |
dc.creator | Esponda-Pérez, Jorge Alberto | |
dc.date.accessioned | 2023-08-02T13:27:27Z | |
dc.date.accessioned | 2024-08-06T21:03:16Z | |
dc.date.available | 2023-08-02T13:27:27Z | |
dc.date.available | 2024-08-06T21:03:16Z | |
dc.date.created | 2023-08-02T13:27:27Z | |
dc.date.issued | 2022-09-21 | |
dc.identifier | https://hdl.handle.net/20.500.13067/2531 | |
dc.identifier | ACM International Conference Proceeding Series | |
dc.identifier | https://doi.org/10.1145/3549843.3549863 | |
dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/9539408 | |
dc.description.abstract | The intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products or services offered. This factor is associated with various variables of consumer purchasing behavior. Trust is presented as a variable that can drive this purchase intention. Therefore, the present study aimed to determine the impact of trust in e-commerce on the purchase intention of consumers in MSME stores in Chiapas-Mexico. The PERVAINCONSA questionnaire was applied to evaluate the variables trust and purchase intention, to 330 consumers who made purchases in online stores of an MSME in Chiapas. Through a linear regression analysis, it was found that trust is a predictor variable of the purchase intention in the electronic commerce of the MSMEs (R= .750; R2 =56%), finding a positive, direct and significant. It is concluded that the greater confidence in e- commerce by consumers, the greater their intention to purchase online. | |
dc.language | eng | |
dc.publisher | ACM DL DIGITAL LIBRARY | |
dc.publisher | PE | |
dc.rights | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.rights | info:eu-repo/semantics/restrictedAccess | |
dc.source | 85 | |
dc.source | 90 | |
dc.subject | Trust | |
dc.subject | E-commerce | |
dc.subject | Purchase behavior | |
dc.subject | MSME | |
dc.subject | Purchase intention | |
dc.title | Trust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas - Mexico | |
dc.type | info:eu-repo/semantics/article | |