Informe de consultoría bajo la metodología Estramipyme prestada a “Drink up S.A.S.”

Abstract

This work presents the business model derived from the application of the Estramipyme Methodology (Rivas Montoya, 2023), as a consultancy to the Drink Up S.A.S. enterprise, a microenterprise in the packaging industry of alcoholic and non-alcoholic beverages with its own brand, located in the neighborhood Castilla of the municipality of Medellín. When applying Estramipyme, an external analysis is carried out, based on trends in the global macroenvironment and the industry, through research and semi-structured interviews with the most representative actors in the industry. In addition, an internal analysis is carried out to identify the company's main distinctive competencies. Both analyzes allowed us to reach a strategic diagnosis, prioritize a particular strategic challenge and co-create a competitive strategy supported by a roadmap to follow as a recommendation for its founders, and with the aim of contributing to the long-term sustainability of the business. Additionally, the methodology is complemented with an Excel format file, where each of the tools to be used throughout the strategic process is structured, in an easy and practical way, so that its application becomes a systematic dynamic within of any enterprise or microenterprise.