Proceso de ASC - GAMABEATS: PSICOLOGIA DE LA MUSICA Y EL COLOR PARA LA CREACION DE PRODUCTOS SONOROS Y AUDIOVISUALES

Abstract

This project focuses on investigating and experimenting with the relationship between sound, colors, and emotions to create musical themes that can accompany audiovisual communication products or other creative content. The research explores the physical and emotional connection between sound waves and light (spectrum colors) and how they can generate different sensations in people. The aim is to experiment with creating pieces that can be used in various contexts and types of content to correctly impact the target audience. To achieve this, a free-to-use music library will be created, composed based on the research findings. This library will be accessible to audiovisual content creators (both fiction and non-fiction), allowing them to find and download musical fragments tailored to different moods according to the needs of each product. The production of this sound content will involve three stages: 1) Research Phase: Investigating the relationship between emotions generated by colors (color psychology) and the sounds produced by those colors. 2) Creative Experimentation: Exploring the creative possibilities of these findings to produce musical pieces related to them. 3) Interactive Platform Implementation: Developing an interactive platform where various categorized pieces can be downloaded based on emotions. Throughout this work, the project will delve into how the relationship between music, color, and emotion allows melodies to tell their own story and how this can be used to create communicative tools that place the audience within a specific narrative and emotional context. Thus, the project will contribute to academic research in the psychology of music, colors, and emotions, aiding in the education of content creators.