Proceso de ASC - LA INFLUENCIA DEL CONSUMO SOCIALMENTE RESPONSABLE EN LAS ACTITUDES HACIA PRODUCTOS COSMETICOS CERTIFICADOS

Abstract

Colombia is no stranger to the new consumer trend. People are primarily concerned about the impact of the products they use on their health and the environment. This makes them look for products, in different categories such as food, transportation, clothing and cosmetics, that identify with their values. Multiple brands claim to have sustainability characteristics, however, in the market there are different seals that guarantee the sustainability characteristics they claim to have. This research seeks to establish if there is a relationship between the presence of sustainability certification seals in cosmetics, and the purchase intention of the products in young women, interested in leading a lifestyle aligned with socially responsible consumption, through a survey that measures the purchase intention of lipsticks with and without green labels, applying the CSR scale and another green label scale, to a sample of 300 people. Among the results, it was found that purchase intention increases when makeup products have green seals.