Digital activism on YouTube. The representation of power and counter-power relations in a video activism piece during the second round of the 2021 presidential elections in Peru
Digital activism on YouTube. The representation of power and counter-power relations in a video activism piece during the second round of the 2021 presidential elections in Peru
| dc.contributor | Vite León, Víctor Omar | |
| dc.creator | Rantes Garcia, Giancarlo Miguel | |
| dc.date | 2023-01-11T20:59:25Z | |
| dc.date | 2023-01-11T20:59:25Z | |
| dc.date | 2023-01-11T20:59:25Z | |
| dc.date | 2023-01-11T20:59:25Z | |
| dc.date | 2022-12-01 | |
| dc.date.accessioned | 2024-05-16T02:32:26Z | |
| dc.date.available | 2024-05-16T02:32:26Z | |
| dc.identifier | 0000 0001 2196 144X | |
| dc.identifier | http://hdl.handle.net/10757/667100 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/9464272 | |
| dc.description | Los medios digitales se han convertido en una pieza fundamental para la comunicación de hoy en día, y el videoactivismo no es ajeno a ello. La presente investigación analiza el video “Elecciones generales 2da vuelta”, del realizador POLOVERDE ART, desde la sociología. Esta pieza de activismo digital, subida a YouTube, relata satíricamente la coyuntura política-electoral del Perú durante el 2021. Este artículo busca ahondar en las relaciones de poder y contrapoder plasmadas en este video, indagando en los comentarios del video en la plataforma. La metodología toma base en el constructivismo social y el análisis temático, mediante el cual se identificó rechazo a los candidatos electorales, así como al congreso, mientras que el entonces presidente fue respaldado por los usuarios de YouTube. Esto concluye que, en esta pieza de activismo digital, los roles tradicionales del poder y contrapoder se invierten, al mostrar a un presidente como símbolo del contrapoder, mientras que la oposición pasa a representar al poder, dentro de un entorno tecnológico de libre opinión. | |
| dc.description | Digital media have become a fundamental part of today's communication, and video activism is no stranger to this. This research analyzes the video "Elecciones generales 2da vuelta", by the digital animator POLOVERDE ART, from a sociological perspective. This piece of digital activism, uploaded to YouTube, satirically narrates the political-electoral situation in Peru during 2021. This article seeks to delve into the relations of power and counter-power embodied in this video, investigating the video's comments on the platform. The methodology is based on social constructivism and thematic analysis, through which rejection of the electoral candidates was identified, as well as the congress, while the then president was supported by YouTube users. This concludes that, in this piece of digital activism, the traditional roles of power and counter-power are inverted, showing a president as a symbol of counter-power, while the opposition comes to represent power, within a technological environment of free opinion. | |
| dc.description | Tesis | |
| dc.format | application/epub | |
| dc.format | application/msword | |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Universidad Peruana de Ciencias Aplicadas (UPC) | |
| dc.publisher | PE | |
| dc.rights | Attribution-NonCommercial-ShareAlike 4.0 International | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | http://creativecommons.org/licenses/by-nc-sa/4.0/ | |
| dc.source | Universidad Peruana de Ciencias Aplicadas (UPC) | |
| dc.source | Repositorio Académico UPC | |
| dc.subject | Counter-power | |
| dc.subject | YouTube | |
| dc.subject | Poder | |
| dc.subject | Contrapoder | |
| dc.subject | Activismo digital | |
| dc.subject | Videoactivismo | |
| dc.subject | Power | |
| dc.subject | Digital activism | |
| dc.subject | Videoactivism | |
| dc.subject | http://purl.org/pe-repo/ocde/ford#5.00.00 | |
| dc.subject | https://purl.org/pe-repo/ocde/ford#5.08.00 | |
| dc.title | Digital activism on YouTube. The representation of power and counter-power relations in a video activism piece during the second round of the 2021 presidential elections in Peru | |
| dc.title | Digital activism on YouTube. The representation of power and counter-power relations in a video activism piece during the second round of the 2021 presidential elections in Peru | |
| dc.type | info:eu-repo/semantics/bachelorThesis | |
| dc.type | Tesis |