Actitud hacia la compra y satisfacción con la vida en colaboradores financieros
Attitude toward purchase and satisfaction with life in employees of financial entities
| dc.contributor | Caycho-Rodríguez, Tomás | |
| dc.creator | Dongo Ramó, Daniela Elisa | |
| dc.creator | Alva Sifuentes, Natalia Patricia | |
| dc.date | 2021-05-14T23:00:56Z | |
| dc.date | 2021-05-14T23:00:56Z | |
| dc.date | 2021-05-14T23:00:56Z | |
| dc.date | 2021-05-14T23:00:56Z | |
| dc.date | 2021-04-30 | |
| dc.date.accessioned | 2024-05-15T22:42:32Z | |
| dc.date.available | 2024-05-15T22:42:32Z | |
| dc.identifier | 0000 0001 2196 144X | |
| dc.identifier | http://hdl.handle.net/10757/655997 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/9448934 | |
| dc.description | La presente investigación tuvo como objetivo relacionar la actitud hacia la compra y la satisfacción con la vida. Participaron 113 trabajadores de entidades financieras de Lima Metropolitana (50 mujeres y 63 varones), de 20 a 35 años de edad (M=26.25). Se aplicaron la Escala de Satisfacción con la Vida y la Escala de Estilos Actitudinales hacia la Compra. Los resultados comprobaron parcialmente la hipótesis principal referida a que, una mayor satisfacción con la vida se relaciona con una menor impulsividad, menor compulsividad y mayor racionalidad ante las compras. En el grupo de colaboradores de entre 26 a 30 años, una mayor satisfacción con la vida se relacionó con una mayor racionalidad. En los niveles socioeconómicos A y C, una mayor satisfacción con la vida se relacionó con menor compulsividad. Además, se comprobó que las mujeres se encuentran más satisfechas con la vida y tienen un mayor nivel de compulsividad e impulsividad que los hombres. | |
| dc.description | The main purpose of this study was to correlate the attitude toward purchase and satisfaction with life in 113 employees of financial entities between 20 and 35 years of age (M=26.25) in Metropolitan Lima (50 women and 63 men). The Life Satisfaction Scale and the Scale of Attitudinal Styles towards Purchase were applied. The results partially verified the main hypothesis that greater satisfaction with life is related to less impulsivity, less compulsiveness and greater rationality in the attitude of purchases. In the group of workers who are between 26 and 30 years old, greater satisfaction with life was related to greater rationality. In socioeconomic levels A and C, greater satisfaction with life was associated with less compulsiveness. However, women score higher in life satisfaction and have a higher level of compulsiveness and impulsivity than men. | |
| dc.description | Tesis | |
| dc.format | application/pdf | |
| dc.format | application/epub | |
| dc.format | application/msword | |
| dc.language | spa | |
| dc.publisher | Universidad Peruana de Ciencias Aplicadas (UPC) | |
| dc.publisher | PE | |
| dc.rights | Attribution-NonCommercial-ShareAlike 4.0 International | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | http://creativecommons.org/licenses/by-nc-sa/4.0/ | |
| dc.source | Universidad Peruana de Ciencias Aplicadas (UPC) | |
| dc.source | Repositorio Académico - UPC | |
| dc.subject | Financial partners | |
| dc.subject | Comportamiento del consumidor | |
| dc.subject | Satisfacción con la vida | |
| dc.subject | Colaboradores financieros | |
| dc.subject | Consumer behavior | |
| dc.subject | Satisfaction with life | |
| dc.subject | http://purl.org/pe-repo/ocde/ford#5.00.00 | |
| dc.subject | https://purl.org/pe-repo/ocde/ford#5.02.04 | |
| dc.title | Actitud hacia la compra y satisfacción con la vida en colaboradores financieros | |
| dc.title | Attitude toward purchase and satisfaction with life in employees of financial entities | |
| dc.type | Tesis | |
| dc.type | info:eu-repo/semantics/bachelorThesis |