The origins and evolution of social commerce: enhancing e-commerce platforms with social features

dc.contributorCabrera Gil Grados, Ezilda María
dc.creatorCrousillat Cheneffusse, Francisco Alejandro
dc.creatorFanárraga Olivares, Lucia Isabel
dc.date2023-04-15T00:12:15Z
dc.date2023-04-15T00:12:15Z
dc.date2023-04-15T00:12:15Z
dc.date2023-04-15T00:12:15Z
dc.date2022
dc.date.accessioned2024-05-15T20:12:43Z
dc.date.available2024-05-15T20:12:43Z
dc.identifierFanárraga Olivares, L. I. & Crousillat Cheneffusse, F. A. (2022). The origins and evolution of social commerce: enhancing e-commerce platforms with social features [Tesis para optar el Título Profesional de Ingeniero Industrial, Universidad de Lima]. Repositorio institucional de la Universidad de Lima. https://hdl.handle.net/20.500.12724/18097
dc.identifierhttps://hdl.handle.net/20.500.12724/18097
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/9438325
dc.descriptionWith technological development and digital transformation, the social commerce model has quickly become the best strategy for delivering a superior shopping experience. Although the history and evolution of the model can be studied, the future of the model is uncertain and may become an even more complex and diverse concept. However, new technologies and tendencies such as Web 3.0, the metaverse, and NFTs may give us a glimpse of the future. In this article, an analysis was conducted on the current scenario and evolution of the model based on the article "A systematic review on social commerce" by Esmaeili and Alireza, which discloses results from 2014 to 2017. Fifty-two journal articles were selected to update the answers to the 5 W´s model presented in the article mentioned above. The results revealed not only the evolution of the model but also the evolution of the approach of the companies when building their social commerce platform.
dc.formatapplication/pdf
dc.languageeng
dc.publisherUniversidad de Lima
dc.publisherPE
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttps://creativecommons.org/licenses/by-nc-sa/4.0/
dc.sourceRepositorio Institucional - Ulima
dc.sourceUniversidad de Lima
dc.subjectRedes sociales en línea
dc.subjectComercio electrónico
dc.subjectMedios sociales
dc.subjectElectronic commerce
dc.subjectSocial media
dc.subjectOnline social networks
dc.subjectIngeniería industrial / Producción y logística
dc.subjecthttps://purl.org/pe-repo/ocde/ford#2.11.04
dc.titleThe origins and evolution of social commerce: enhancing e-commerce platforms with social features
dc.typeinfo:eu-repo/semantics/bachelorThesis


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