Marketing Analytics - AD2349 - 202102

Abstract

Marketing, like many aspects of business, has increasingly become a data driven discipline. This course is designed to prepare you for this reality and to introduce you to some of the major concepts and techniques used in marketing. As a marketing analytics professional outside of teaching, my goal is to bring you a course that is full of applied insights that will give you a leg up as you enter into a career in business. I want you to leave this course understanding the skills and concepts necessary to be a valuable member of any marketing or analytics team. This means you need both a solid conceptual understanding of marketing, and also technical and statistical skills, all of which will be focused on in this course. Prerequisite Requirements While this course is not strictly a statistics course, we will be building off of the knowledge that you should have acquired in your introductory business statistics course. To better prepare you to successfully take this course, we have provided review materials on basic statistical procedures you should be familiar with in the Data and Statistics Review folder of D2L (located under Table of Contents -> Learning Modules on the left of the screen).