Impacto de los influencer en los estudiantes de la Facultad de Ciencias Empresariales de la Universidad Técnica Estatal de Quevedo.

Impact of influencers on students of the Faculty of Busindess Sciences of the State Technical University of Quevedo.

dc.creatorFonseca Vasconez, José Fabián
dc.creatorBallesteros Ballesteros , Erika Yessenia
dc.creatorVinueza Peralta, Hugo Andrés
dc.date2021-02-05
dc.date.accessioned2024-04-29T17:00:03Z
dc.date.available2024-04-29T17:00:03Z
dc.identifierhttps://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/article/view/1559
dc.identifier10.33262/concienciadigital.v4i1.1.1559
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/9253555
dc.descriptionIntroducción: la sociedad del conocimiento impone un cambio de paradigmas en la formación de los profesionales, en consideración que las necesidades ocupacionales en los diferentes sectores de la administración de operaciones productivas y de servicios, donde el empleo de las tecnologías de la información y las comunicaciones, transforman la dinámica de las Resultados leyes y relaciones esenciales entre los objetos y fenómenos de la realidad. Objetivo: identificar el papel e impacto que ejerce la figura del influencer en la formación de estudiantes de la Facultad de Ciencias Empresariales de la Universidad Técnica Estatal de Quevedo.  Metodología: se fundamenta, en métodos de nivel teórico, empírico; en este sentido. Resultados: en aras de la profundización en este tema se ha realizado una recopilación de información acerca del fenómeno de los influencers, su evolución, rasgos y características, clasificaciones, así como las cualidades de influencias que han sucedido en el área del conocimiento de la gestión comercial, económica, financiera y contable Conclusión: se determina que los influencer tienen como estrategia la comunicación para el posicionamiento de marcas, la que ha obtenido una gran relevancia en el panorama 2.0 en un periodo corto de tiempo.es-ES
dc.descriptionIntroduction: the knowledge society imposes a paradigm shift in the training of professionals, considering that the occupational needs in the different sectors of the administration of productive operations and services, where the use of information and communication technologies, transform the dynamics of the Results, laws and essential relationships between objects and phenomena of reality. Objective: to identify the role and impact of the figure of the influencer in the training of students of the Faculty of Business Sciences of the State Technical University of Quevedo. Methodology: it is based on methods of theoretical and empirical level; in this sense. Results: for the sake of deepening this topic, a compilation of information has been made about the phenomenon of influencers, its evolution, features and characteristics, classifications, as well as the qualities of influences that have occurred in the area of ​​management knowledge. commercial, economic, financial and accounting Conclusion: it is determined that the influencers have communication strategy for brand positioning, which has obtained great relevance in the 2.0 panorama in a short period of timeen-US
dc.formatapplication/pdf
dc.formattext/plain
dc.formatapplication/epub+zip
dc.languagespa
dc.publisherCiencia Digital Editoriales-ES
dc.relationhttps://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/article/view/1559/3954
dc.relationhttps://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/article/view/1559/3955
dc.relationhttps://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/article/view/1559/3956
dc.rightsDerechos de autor 2021 ConcienciaDigitales-ES
dc.sourceConcienciaDigital; Vol. 4 Núm. 1.1 (2021): Desarrollo económico ; 279-293es-ES
dc.sourceConcienciaDigital; Vol. 4 No. 1.1 (2021): Economic development; 279-293en-US
dc.sourceConcienciaDigital; v. 4 n. 1.1 (2021): Desarrollo económico ; 279-293pt-BR
dc.source2600-5859
dc.source2600-5859
dc.source10.33262/concienciadigital.v4i1.1
dc.subjectIntroduction: the knowledge society imposes a paradigm shift in the training of professionals, considering that the occupational needs in the different sectors of the administration of productive operations and services, where the use of information and communication technologies, transform the dynamics of the Results, laws and essential relationships between objects and phenomena of reality. Objective: to identify the role and impact of the figure of the influencer in the training of students of the Faculty of Business Sciences of the State Technical University of Quevedo. Methodology: it is based on methods of theoretical and empirical level; in this sense. Results: for the sake of deepening this topic, a compilation of information has been made about the phenomenon of influencers, its evolution, features and characteristics, classifications, as well as the qualities of influences that have occurred in the area of management knowledge. commercial, economic, financial and accounting Conclusion: it is determined that the influencers have communication strategy for brand positioning, which has obtained great relevance in the 2.0 panorama in a short period of timeen-US
dc.subjectInfluencia, prescriptores, influencers, redes sociales, estudianteses-ES
dc.titleImpacto de los influencer en los estudiantes de la Facultad de Ciencias Empresariales de la Universidad Técnica Estatal de Quevedo.es-ES
dc.titleImpact of influencers on students of the Faculty of Busindess Sciences of the State Technical University of Quevedo.en-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArtículo revisado por pareses-ES


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