| dc.contributor | | |
| dc.creator | Dania Paola Aguilar Baquedano | |
| dc.creator | Héctor Fernando García Oliva | |
| dc.creator | | |
| dc.date | 2023-01-05T14:42:24Z | |
| dc.date | | |
| dc.date | 2023-01-05T14:42:24Z | |
| dc.date | 2017 | |
| dc.date | Julio-2017 | |
| dc.date.accessioned | 2023-11-07T20:52:53Z | |
| dc.date.available | 2023-11-07T20:52:53Z | |
| dc.identifier | URL del documento | |
| dc.identifier | https://repositorio.unitec.edu/xmlui/handle/123456789/8761 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/9219886 | |
| dc.description | La idea central de esta investigación, es determinar la pre-factibilidad de un negocio enfocado en la venta de café y sus derivados; ubicado en Mall Multiplaza, en la ciudad de Tegucigalpa, Francisco Morazán. Con el objetivo de medir la rentabilidad y así contar con una guía de organización e implementación operativa de dicho proyecto, se desarrolló una investigación de mercado para conocer y medir los hábitos y las tendencias de consumo de café que se dan en la capital. Para la eficiente optimización de los recursos se realizaron diagramas de procesos que son necesarios para el buen funcionamiento del negocio. En esta investigación se aplicaron indicadores financieros como el VAN y la TIR que proveen información necesaria para la toma de decisiones de inversión en este proyecto, siendo el resultado de la TIR un 33% y el VAN L. 1, 434,568.48 | |
| dc.description | The main idea of this research, is to determine the pre-feasibility of a business based on the sale of coffee as well as coffee derivatives; locates at Mall Multiplaza, in the city of Tegucigalpa, department of Francisco Morazán. It is our goal to carry out the required measurements of cost effectiveness to have an organization guide as well as this project´s operational implementation. A marketing study for this project was developed to visualize and measure the habits and coffee consumption trends that currently take place in the capital city of Tegucigalpa. Different process-diagrams were designed for the efficient optimization of the resources. This diagrams were create since they are necessary for an efficient performance of this business. During this research, the financial indicators such as NPV and IRR were applied, because they provide the necessary information so that good investment decisions are taken for this project. The result of the IRR was 33% and the result of the NPV was L. 1, 434,568.48 | |
| dc.format | PDF | |
| dc.format | application/pdf | |
| dc.language | Español | |
| dc.language | es-HN | |
| dc.publisher | Universidad Tecnológica Centroamericana UNITEC | |
| dc.rights | Atribución-NoComercial-SinDerivadas 4.0 Internacional | |
| dc.rights | https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es | |
| dc.source | Universidad Tecnológica Centroamericana UNITEC | |
| dc.subject | Pre-Factibilidad | |
| dc.subject | Café | |
| dc.subject | Rentabilidad | |
| dc.title | Estudio pre-factibilidad de café tradicional | |
| dc.type | Tésis | |
| dc.coverage | Tegucigalpa, Francisco Morazán, Honduras | |
