dc.contributor | Sello editorial Coruniamericana | |
dc.creator | Del Río Cortina, Jorge Luis | |
dc.creator | Cardona, Diego | |
dc.creator | Ibarra Fernández, Mikel Iñaki | |
dc.creator | Higuera Ojito, Víctor Hugo | |
dc.creator | Lora, Harold | |
dc.creator | Arrieta, Diógenes | |
dc.creator | Álzate Giraldo, Julieth Sorany | |
dc.creator | Pérez Olascuaga, Shary Janice | |
dc.date | 2022-09-02T21:28:02Z | |
dc.date | 2022-09-02T21:28:02Z | |
dc.date | 2018 | |
dc.date.accessioned | 2023-10-04T13:35:45Z | |
dc.date.available | 2023-10-04T13:35:45Z | |
dc.identifier | 978-958-5512-56-6 | |
dc.identifier | Corporación Universitaria Americana | |
dc.identifier | Sello editorial Coruniamericana | |
dc.identifier | 978-958-5512-56-6 | |
dc.identifier | RIA - Repositorio Institucional Américana | |
dc.identifier | https://repositorio.americana.edu.co/ | |
dc.identifier | https://repositorio.americana.edu.co/handle/001/83 | |
dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/9189306 | |
dc.description | la innovación en el entorno de la estrategia empresarial al interior de las organizaciones. Para tal fin, los autores nos presentan los problemas estratégicos a los que se enfrenta el negocio electrónico y evidencian que siendo el eje central estratégico la innovación; en este caso, las preguntas siguen orientadas a dar respuesta a nuevas fuentes de ventaja competitiva en los mercados en línea frente a los mercados fuera de línea. Es muy interesante, el análisis que realizan los autores sobre el surgimiento de los mercados virtuales con un requerimiento paralelo en el pensamiento estratégico más integrador, dinámico y adaptativo | |
dc.description | 7 prólogo, 11 creación de empresas en Colombia: un análisis de sus rasgos característicos (2012-2016), 43 la estrategia e innovación: elementos dinamizadores del tejido empresarial, 62 tipologías estratégicas, equipos de la alta dirección (ead), top management team (tmt) y la capacidad de absorción, 96 estrategias empresariales y orientación estratégica: mercados y entornos turbulento, 112 las tendencias que determinan el futuro de las organizaciones, 138 la dirección, la auto-organización y la autogestión una contradicción organizacional | |
dc.format | 160 p. | |
dc.format | application/pdf | |
dc.format | application/pdf | |
dc.language | spa | |
dc.publisher | Corporación Universitaria Americana | |
dc.publisher | Sello editorial Coruniamericana | |
dc.publisher | Barranquilla, Colombia | |
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dc.rights | Todos los derechos reservados Corporación Universitaria Americana. 2021 | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.rights | http://purl.org/coar/access_right/c_abf2 | |
dc.subject | 100 - Filosofía y Psicología::107 - Educación, investigación, temas relacionados | |
dc.subject | Gerencia | |
dc.subject | Manejo del cambio | |
dc.subject | Estrategia y gestión | |
dc.title | Estrategia y gestión: Una perspectiva desde los equipos de la alta dirección | |
dc.type | Libro | |
dc.type | http://purl.org/coar/resource_type/c_2f33 | |
dc.type | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |
dc.type | Text | |
dc.type | info:eu-repo/semantics/book | |
dc.type | info:eu-repo/semantics/publishedVersion | |