Hindering value facilitation and relational marketing practices

Entorpeciendo la facilitación de valor y las prácticas de marketing relacional

dc.creatorGiraldo Olivares, Mario
dc.creatorNaranjo Del Giudice, Oscar
dc.creatorNaranjo Arango, Rodrigo
dc.creatorMercado Caruso, Nohora Nubia
dc.date2020-12-26T18:10:17Z
dc.date2020-12-26T18:10:17Z
dc.date2018
dc.date.accessioned2023-10-03T19:55:18Z
dc.date.available2023-10-03T19:55:18Z
dc.identifier10121587
dc.identifierhttps://hdl.handle.net/11323/7639
dc.identifierCorporación Universidad de la Costa
dc.identifierREDICUC - Repositorio CUC
dc.identifierhttps://repositorio.cuc.edu.co/
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/9173319
dc.descriptionMediante el estudio de caso de una institución de educación superior, los autores exploran como las dinámicas de ejercicio de poder, comportamiento político y liderazgo organizacional, actúan como mediadores del proceso de facilitación de valor y las relaciones en los diferentes encuentros internos de servicio de la organización. Analizando las prácticas de co-creación de valor del ecosistema de servicio organizacional, usando la teoría de la actividad, se encontró que las faltas en la entrega de las propuestas de valor se generaron por la multiplicidad de significados perseguidos por los diferentes públicos internos y el inadecuado juego de poder entre los mismos
dc.formatapplication/pdf
dc.formatapplication/pdf
dc.languagespa
dc.publisherCorporación Universidad de la Costa
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dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International
dc.rightshttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.sourceOpcion, Volume 34, Issue Special Issue 18, 2018, Pages 1691-1714
dc.sourcehttps://produccioncientificaluz.org/index.php/opcion/article/view/23990
dc.subjectUso de Poder
dc.subjectCo-creación de Valor
dc.subjectEcosistema de Servicio
dc.subjectTeoría de la Actividad
dc.titleHindering value facilitation and relational marketing practices
dc.titleEntorpeciendo la facilitación de valor y las prácticas de marketing relacional
dc.typeArtículo de revista
dc.typehttp://purl.org/coar/resource_type/c_6501
dc.typeText
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/draft
dc.typehttp://purl.org/redcol/resource_type/ART
dc.typeinfo:eu-repo/semantics/acceptedVersion
dc.typehttp://purl.org/coar/version/c_ab4af688f83e57aa


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