dc.creator | Oliveira, Nivaldo | |
dc.creator | Sette, Ricardo de Souza | |
dc.creator | Oliveira, Vânia Natal | |
dc.date | 2023-03-16T13:12:18Z | |
dc.date | 2023-03-16T13:12:18Z | |
dc.date | 2013 | |
dc.date.accessioned | 2023-09-28T20:01:25Z | |
dc.date.available | 2023-09-28T20:01:25Z | |
dc.identifier | OLIVEIRA, N.; SETTE, R. S.; OLIVEIRA, V. N. Creating value for users of university libraries: brazilian view. In: GUPTA, D. K.; KOONTZ, C.; MASSISIMO, A. Marketing library and information services II: a global outlook. Boston: Gruyter, 2013. (IFLA Publicações; 159). | |
dc.identifier | 9783110281040 | |
dc.identifier | DOI: 10.1515/9783110281040 | |
dc.identifier | http://www.degruyter.com/view/books/9783110281040/9783110281040.263/9783110281040.263.xml | |
dc.identifier | http://repositorio.ufla.br/jspui/handle/1/56269 | |
dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/9042594 | |
dc.description | Throughout this chapter, we will seek to understand fundamental aspects of the application of marketing techniques as a philosophy of administrative action in an information units, as the information has an exchange value, is a benefit, with actual cost, which is useful and should be viewed as a production input. It is conceptualized and exposes a historical evolution of marketing in information units, in a scenario of increasing technological advances, which the management vision of managers requires adapting to changes and innovations in marketing. It discusses the impact factor of Web technologies as a marketing tool for information units. It presents a case study of strategic marketing of the Library of Federal University of Lavras - Minas Gerais. | |
dc.format | image/png | |
dc.language | en | |
dc.publisher | Gruyter | |
dc.relation | IFLA Publicações;159 | |
dc.subject | Marketing in information units | |
dc.subject | Information units | |
dc.subject | Users of university libraries | |
dc.title | Creating value for users of university libraries: brazilian view | |
dc.type | Book chapter | |