Layout design: how sequential and simultaneous information displays affect decision-making processes in digital environments

dc.creatorCalvo-Elizondo,Andrea
dc.creatorHernández-Castro,Franklin
dc.date2020-03-01
dc.date.accessioned2023-09-25T14:31:02Z
dc.date.available2023-09-25T14:31:02Z
dc.identifierhttp://www.scielo.sa.cr/scielo.php?script=sci_arttext&pid=S0379-39822020000100055
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8821405
dc.descriptionAbstract A substantial amount of literature describes how psychology has studied the irrationally of the human mind and its processes, but few authors have written about how layout design influences its decision-making processes. This article proposes an experiment to analyze how users choose a specific product based on its position and the way that options are displayed to them (sequentially or simultaneously).
dc.formattext/html
dc.languageen
dc.publisherInstituto Tecnológico de Costa Rica
dc.relation10.18845/tm.v33i1.5021
dc.rightsinfo:eu-repo/semantics/openAccess
dc.sourceRevista Tecnología en Marcha v.33 n.1 2020
dc.subjectPsychology of choice
dc.subjectinformation display
dc.subjectsequential display
dc.subjectsimultaneous display
dc.subjectdecision making
dc.subjectlayout design
dc.titleLayout design: how sequential and simultaneous information displays affect decision-making processes in digital environments
dc.typeinfo:eu-repo/semantics/article


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