dc.creatorCastano,Ricardo
dc.creatorEscandon-Barbosa,Diana
dc.date2022-08-01
dc.date.accessioned2023-09-25T14:29:13Z
dc.date.available2023-09-25T14:29:13Z
dc.identifierhttp://www.scielo.sa.cr/scielo.php?script=sci_arttext&pid=S1659-33592022000200079
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8820827
dc.descriptionAbstract This research proposes a scale to measure the credibility of consumer-generated media (CGM). Two studies were carried out: first, a qualitative study based on eleven in-depth interviews with experts in tourism decisions; and second, we ran a quantitative analysis on a sample of 300 frequent users of tourism CGM platforms. The resulting scale, which consists of 4 dimensions and 12 items, is used to measure the credibility of information published in the tourism CGM platforms. The scale was tested for its dimensionality, reliability, and validity; and the results corroborate its accuracy and value as a source of information for travel decision-making. Finally, future lines of research are presented.
dc.formattext/html
dc.languageen
dc.publisherInstituto Tecnológico de Costa Rica
dc.relation10.18845/te.v16i2.6187
dc.rightsinfo:eu-repo/semantics/openAccess
dc.sourceTec Empresarial v.16 n.2 2022
dc.subjectTourism
dc.subjectConsumer-Generated Media (CGM)
dc.subjectInformation Quality
dc.subjectInformation Amount
dc.subjectexperience
dc.subjectColombia
dc.titleMeasuring the credibility of consumer-generated media (CGM): a scale to test credibility in the field of tourism
dc.typeinfo:eu-repo/semantics/article


Este ítem pertenece a la siguiente institución