| dc.creator | Castano,Ricardo | |
| dc.creator | Escandon-Barbosa,Diana | |
| dc.date | 2022-08-01 | |
| dc.date.accessioned | 2023-09-25T14:29:13Z | |
| dc.date.available | 2023-09-25T14:29:13Z | |
| dc.identifier | http://www.scielo.sa.cr/scielo.php?script=sci_arttext&pid=S1659-33592022000200079 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8820827 | |
| dc.description | Abstract This research proposes a scale to measure the credibility of consumer-generated media (CGM). Two studies were carried out: first, a qualitative study based on eleven in-depth interviews with experts in tourism decisions; and second, we ran a quantitative analysis on a sample of 300 frequent users of tourism CGM platforms. The resulting scale, which consists of 4 dimensions and 12 items, is used to measure the credibility of information published in the tourism CGM platforms. The scale was tested for its dimensionality, reliability, and validity; and the results corroborate its accuracy and value as a source of information for travel decision-making. Finally, future lines of research are presented. | |
| dc.format | text/html | |
| dc.language | en | |
| dc.publisher | Instituto Tecnológico de Costa Rica | |
| dc.relation | 10.18845/te.v16i2.6187 | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.source | Tec Empresarial v.16 n.2 2022 | |
| dc.subject | Tourism | |
| dc.subject | Consumer-Generated Media (CGM) | |
| dc.subject | Information Quality | |
| dc.subject | Information Amount | |
| dc.subject | experience | |
| dc.subject | Colombia | |
| dc.title | Measuring the credibility of consumer-generated media (CGM): a scale to test credibility in the field of tourism | |
| dc.type | info:eu-repo/semantics/article | |
