Comprensión del proceso de cualificación y desarrollo productivo de Brasil

Abstract

The purpose of this article is to explain how the process of qualification and productive development in Brazil is based on the higher education offered by Brazilian universities, specifically the large prestigious universities such as the Pontifical Catholic University of Rio de Janeiro, which will be taken as an example thanks to the academic mission and visit made to that institution in the year 2022 by the Faculty of International Business. During the visit, a lecture on digital marketing and higher education in Brazil was received, highlighting how quality in higher education serves as marketing for countries to have international recognition. Explaining why in the ranking of the consulting firm QS there are two Brazilian universities among the top ten in Latin America. And also presenting its business incubator program where the university sponsors projects that have students or entrepreneurs through consulting and financial aid for the development of companies and that these go to market or continue in the industrial park of Rio de Janeiro.