Estudio de caso: superreal, empresa de servicios de consultoría y operaciones en el metaverso.

dc.contributorSanabria Ospino, Alfredo Enrique
dc.creatorRueda Romero, Laura Juliana
dc.date.accessioned2023-08-25T14:45:52Z
dc.date.accessioned2023-09-06T13:36:56Z
dc.date.available2023-08-25T14:45:52Z
dc.date.available2023-09-06T13:36:56Z
dc.date.created2023-08-25T14:45:52Z
dc.date.issued2023-08-24
dc.identifierRueda R, L. J. (2023). Estudio de caso: superreal, empresa de servicios de consultoría y operaciones en el metaverso. [Tesis de posgrado]. Universidad Santo Tomás. Bucaramanga, Colombia
dc.identifierhttp://hdl.handle.net/11634/51862
dc.identifierreponame:Repositorio Institucional Universidad Santo Tomás
dc.identifierinstname:Universidad Santo Tomás
dc.identifierrepourl:https://repository.usta.edu.co
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8680045
dc.description.abstractSince the covid-19 pandemic began in 2020, the race against time to adapt business forms to non-physical methods began and allowed the population to explore forms of communication and use them for purposes that were not part of their main goal. This is how digital media raised a new way of seeing business and the way in which companies reach their target audience. The metaverse is a digital world that has arrived to position itself as the new web, with features that go one step further than the current internet with tools such as virtual reality and blockchain that open the way to a new lifestyle. However, with this new digital world comes the challenge of adaptation for companies that want to remain current in the way of contacting their users, which is why consulting companies on how to bring business models to the metaverse take on importance and They become one of the most crucial areas on the way to the success of companies and business method in the new digital world.
dc.languagespa
dc.publisherUniversidad Santo Tomás
dc.publisherEspecialización Negocios Globales e Innovación
dc.publisherFacultad de Negocios Internacionales
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dc.rightshttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.rightsAbierto (Texto Completo)
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.titleEstudio de caso: superreal, empresa de servicios de consultoría y operaciones en el metaverso.


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