Informe final de opción de grado práctica empresarial – Transcointer S.A.S

Abstract

This document is the testimony of the realization of the process of business practices executed in the company Transcointer S.A.S for obtaining the professional degree in International Business at Santo Tomas university. The main objective of this internship process was to take the knowledge acquired during the university education to the materialization of activities and practical work related to the area of study, in this case, digital marketing. During the internship period (6 months), to begin with, an analysis of the influence of different digital marketing strategies in the recognition of the company Transcointer S.A.S was performed, then, practical improvements that could be made in the company's website were identified through google tools and with the implementation of such strategies, to then evaluate the impact on the positioning and visibility of the company in search engines and finally propose recommendations for the implementation of digital marketing strategies, thus fulfilling the very objective of the internship process.